You can be on Entrepreneur’s cover!

With CEO Elon Musk In Attendance, Tesla Officially Launches In The UAE At the World Government Summit 2017 in Dubai on Monday, Tesla CEO Elon Musk unveiled the company's plans for the UAE, along with firm assurance that the UAE government is set on backing the adoption of electric vehicles in the country.

By tbreak

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Tesla
Tesla Model X and Model S

It's been on the grapevine for a few months now, but now, it's finally official- Tesla is launching in the UAE.

At the World Government Summit 2017 in Dubai on Monday, Tesla CEO Elon Musk unveiled the company's plans for the UAE, along with firm assurance that the UAE government is set on backing the adoption of electric vehicles in the country. Tesla's Middle East website is now live, where customers can log on and customize their car, with an expected delivery of mid-summer this year.

Tesla will debut the Model S and Model X in the market initially- no news on whether the recently announced Model 3 will be introduced to the market at a later date. The Model S will start from AED275,000 and the Model X will start from AED344,000.

The company is also planning to open Superchargers in Bahrain, Oman, Qatar, and Saudi Arabia, and will launch an Abu Dhabi store and service center in 2018. The Dubai service center will open in July this year, with a retail space opening up in Dubai Mall as well. 26 Destination chargers already exist across Dubai, including hotels and several shopping destinations.

Elon Musk speaking at the Tesla press conference in Dubai, UAE. Image credit: Entrepreneur Middle East.

Related: Infographic: Elon Musk - Profile Of A Prolific Entrepreneur

When asked about the challenges this market presents to the company, Musk was frank about consumer adoption, stating that it was more about education people and letting them go for a test drive in an electric car. He also commented that the vehicles have been tested in extreme conditions, so as to withstand high temperatures commonly faced in the region during summer. Musk did comment that due to higher temperatures, there would be a 10-15% reduction in the range delivered on a full charge, simply because more energy will be going into powering the car's air conditioning during hotter months.

Musk also reflected on the fact that petrol is more affordable in the region than in other parts of the world, citing an electric car's low cost of servicing being one of the key driving factors to adopt an electric car. He commented that the company is going to "invest tens of millions of dollars in charging and service infrastructure" into the region, however the company is initially focusing on its operations in the UAE.

While all Tesla vehicles come with Autopilot and driving assistance features, there's no word on whether or not these features will be available in the UAE on launch, given the constantly changing road structure of the UAE.

This article was originally published on tbreak and has been reposted on Entrepreneur Middle East based on a mutual agreement between the websites.

Related: The UAE's Clean Energy Sector: Opportunities Aplenty For Entrepreneurs

tbreak

www.tbreak.com

tbreak consists of a team of highly passionate and opinionated editors who are experts in the fields of mobiles, applications and computers components, and are dedicated to covering the latest tech news and events both regionally and internationally.
Business Plans

Elements of a Business Plan

There are seven major sections of a business plan, and each one is a complex document. Read this selection from our business plan tutorial to fully understand these components.

Starting a Business

UAE-Based Switch Foods' Locally Produced Plant-Based Meat Is Set To Accelerate The Growth Of This Food Category In The Region

"Switch Foods aspires to lead and grow the category across the region to reach global levels by offering products that are familiar in the region, are part of everyday dishes, and adhere to the region tastes and culinary habits."

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Starting a Business

Charting New Paths: Embracing The Entrepreneurial Boom In The UAE

Together, we can ensure that the entrepreneurial journey in the UAE is not just about surviving but thriving, marking the region as a global beacon for innovation and entrepreneurial success.

Marketing

4 Neuromarketing Hacks to Reach More People and Maximize Results

You don't need to be a neuroscientist or have a big budget to start upping your conversions immediately.

Starting a Business

This Teacher and Mom Was Investigated by the Department of Education (Twice) for Being Too Good. She Used the Experience to Create a Million Dollar Business.

The CEO of Top Score Writing discusses how she founded her curriculum company and the lessons learned along the way.