Anchored Echoes - by Entrepreneur Middle East

Growth Strategies

In It for the Long Run: Kris Fade's Journey From Media Popularity to a Family-Driven Wellness Legacy With 'Fade Fit'

Fade had already cemented his spot in the UAE as a beloved radio host and media personality long before he maneuvered his way into wellness entrepreneurship by launching Fade Fit. But with the healthy snacks line, Fade gets to do something that has long underscored his various business endeavors: to leave behind a lasting legacy for his children.

Women Entrepreneur®

Turning Vision Into Visibility: Inside Reim El Houni's Mission to Elevate Business Leaders Through Visual Storytelling

"The point of creating any video content is to raise awareness and attract people. You attract them first, and then they can go to your website, call you, and find all the information they want."

Women Entrepreneur®

Wisdom in Action: From Television Pioneer to Wellness Entrepreneur, Here's How Uma Ghosh Has Led with Authenticity

"My goal is to share knowledge so people can make choices that suit them—not to influence them blindly. That's the spirit behind all my content. If someone spends 30 seconds, a few minutes, or even longer with me on YouTube, I want them to learn something about themselves, not just get influenced by me."

Leadership

Follow The Leader: How Charlie Wright Built UAE-Based Humantra as an Extension of His Core Values

"This business was really largely built on how I operate as a human being. We want to do cool stuff with cool people– that's been the mindset from day one! And ultimately, I want the people in this business to be better human beings."

Women Entrepreneur®

Follow The Leader: How Kibsons CEO Halima Jumani is Redefining Success by Putting People First

Born in the heart of Dubai in 1980, Kibsons has today grown into a market leader in the fresh fruits, vegetables and produce industry. But behind the success of its pioneering efforts in affordable pricing, sustainability and quality has been a very simple notion that CEO Halima Jumani has empowered the family business' core culture with: put people first.

Leadership

Blending Passion With Purpose: UAE-Based AVANTCHA Tea's Marina Rabei on Redefining the Luxury Tea Space

Following the opening of a shiny new tea bar and shop in Dubai, and multiple collaborations with name brands like Netflix and Cartier, UAE-based AVANTCHA Tea's co-founder Marina Rabei talks about how the homegrown brand has established itself as a market leader (and why an insatiable thirst for knowledge has driven her entrepreneurial success!)

Starting a Business

Braving the Storm: How UAE-Based Bookends' Grace Karim and Somia Anwar Turned a Final Page Into a New Chapter

A little over a year ago, in the aftermath of the most devastating rains the UAE has witnessed, UAE-based Bookends saw 14,000 of its books get destroyed. To the co-founders themselves, the extent of the damage felt like a point of no return. But against all odds, here's how the little bookstore trudged on and emerged stronger than ever.

News and Trends

Designing A Cultural Renaissance: How Katya Kovtunovich's Sadu-Made Designs are Bridging Emirati Culture With the Rest of the World

Kovtunovich's enthrallment with the UAE's traditions and an innate love for fashion culminated in the launch of her eponymous clothing line eleven years ago. Today, with multiple celebrities and local government dignitaries having donned her designs, she shares her hopes for the brand to become globally synonymous with the wider Emirati culture.