VC Rebranding: What Purpose Does It Serve, and Why Is It Important?

IDG Ventures India changed its name to Chiratae Ventures in 2018 and Inventus India rebranded the company as Athera Venture Partners in 2022 to reiterate their vision and focus. In addition, Sequoia Capital changed its name this year to Peak XV Partners, taking its cue from Mount Everest, whose previous name was Peak XV until it was changed.