Think Global, Act Local: Business Education For Disruptors, Innovators And Entrepreneurs As one of the largest and most prestigious business schools in Africa, JBS is focused on producing visionary leaders and managers who are geared for progress across the continent, but connected to the world at large.
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Disruption. Innovation. The fourth industrial revolution. These aren't just platitudes at the Johannesburg Business School (JBS), they're the bedrock of the various courses and programmes on offer.
"We are authentically African, as we believe there are huge opportunities in both South Africa and Africa at large, but we are also looking at the global landscape. We have an incredible opportunity to educate and mentor the future generation of Africa's leaders and managers by providing them with the tools they need to be true innovators and disruptors," says Professor Lyal White, Senior Director of the JBS at the University of Johannesburg.
"Day-to-day business in Africa requires leaders to focus on — and deliver — development with a direct impact on communities. The challenges we face present an opportunity. The fourth industrial revolution requires soft skills and humanism in leading and mentoring for competitive and progressive business performance. This is particularly relevant in Africa."
Taking on a new era
The JBS believes it has an important role to play in future-proofing Africa and her leaders, and is building programmes and a professional teaching staff with this specific goal in mind.
"The scope of the fourth industrial revolution is far beyond its digital or information counterparts," says Professor White.
"It's a systemic transformation that impacts civil society, governance structures, human identity, economics and manufacturing, while integrating human beings and machines.
"The underlying technologies for this shift are artificial intelligence (AI), blockchain, nanotechnology, biotechnology, the Internet of Things (IoT), Cloud computing, autonomous vehicles and 3D printing."
JBS sees the humanities as playing a critical role in developing the creative and critical thinking that will be essential ingredients to success in Industry 4.0.
"UJ has the highest concentration of staff with PhDs in AI on our continent and we are more than ready to tackle this new era," he says.
"At an unprecedented level, the global environment demands innovative business leaders with entrepreneurial spirit and government officials who can lead African businesses to succeed in Africa. With our focus on providing global management thought leadership and deep African insights, JBS prepares students for that role, giving them a critical edge for success."
Depth and creativity
Given the opportunities and challenges presented by doing business on the continent, the JBS is developing and delivering bespoke programmes, designed with a keen focus on depth and creativity.
"We're taking an alternative approach to the norm while ensuring we deliver on international standards," says Professor White. "Africa needs world-class business education with a local flavour to develop the management competencies we need and to build excellence. This is the model and approach JBS has taken.
"Fortunately, we attract a great diversity of students who have the drive to succeed, confidence, a strong record of triumph and a burning desire to advance the evolution of business in our society," he adds.
Bringing world-class education to Africa
"Our offering includes undergraduate diplomas and degrees, postgraduate degrees and programmes, and will soon include a Masters of Business Administration (MBA) degree. On the cards are also online programmes, blended learning and unique contact programmes with delegates from across the continent and partners from around the world."
JBS as a disruptor in the executive education category has two goals: Designing programmes to match the demand of an emerging market, and reshaping existing programmes to meet the demand of customers as their needs evolve.
"As a late entrant to the business school market, JBS will be agile and adaptable in order to stay relevant and take advantage of the disrupted higher education environment by offering business skills for disruptors," concludes Professor White.
"Conventional approaches and standard business acumen do not work. Preparing individuals and organisations for this context requires programmes with a difference, which is why we're including an MBA with a difference in our offering going forward."