Growth Strategies

Marketing

How You Can Master the Psychology of Sales With This Simple 4-Step Framework

Success in sales is not just about charisma or closing techniques—it's about understanding the psychology of your customers and guiding them through a structured process.

Career

How to Handle Rejection Like a Successful Entrepreneur — Here's What You Need to Try Differently

I've been rejected multiple times throughout my career, and I've always bounced back harder. Here's the secret.

Growing a Business

Want to Maximize Employee Retention? Here Are 20 KPIs You Need to Track.

How to track and measure employee engagement to improve staff retention and company performance.

Starting a Business

9 Easy Side Hustles You Can Start This Weekend

Whether you're looking to help the planet, make some money on your unused space, meet new people at exclusive events, or make money while shopping online, let these side hustles inspire you to make some extra cash.

Leadership

Are You Asking the Right Questions as a Leader? How Curiosity and Intelligence Gathering Drive Organizational Success

Leaders should identify issues that boost their teams' productivity and satisfaction.

Starting a Business

Finding Unique Business and Domain Names Is Harder Than Ever — Here's How to Pick One That Stands Out

Every year, thousands of startups fight for unique names and domains. Your business name determines the way people perceive your brand — but without a matching domain, trust and discoverability decrease. Here's how to find the right ones.

Collaboration

How Strategic Partnerships Catapulted My Business to 200% Growth — and How They Can Help You, Too.

The self-assured, individualistic nature of the entrepreneur belies the need for a robust network of partnerships. But you can only get so far on your own.

Growth Strategies

Building a Business on Social Media

What fuelled Lucie Macleod's Hair Syrup 967% growth—was it social media buzz and affordable products?

Growth Strategies

"We Got Funded!" UAE-Based Pluto US$4.1 Million Pre-Series A Round Follows Launch of Platform That Supports Over 30,000 SMEs

The announcement comes just weeks after the company crossed AED1Billion in spend under Pluto's management.

Growth Strategies

New 500 Global Fund Led by Amjad Ahmad to Support MENA's Tech Startup Ecosystem

"The product or service must offer a distinct advantage over existing alternatives. It is insufficient to be merely 2-3 times better than the current options; it should ideally be 10 times better."

Growth Strategies

KSA's HRH Crown Prince Mohammed Bin Salman to Invest $600 Billion in the United States

The investment "could increase further if additional opportunities arise", Bin Salman tells Trump.

Business Culture

Here's What Entrepreneurs Fear Most in 2025 — and My 7 Secrets to Overcoming Them

If you use these seven simple strategies, you'll tackle this year's biggest fears with confidence and clarity.

Marketing

How I Turned a Marketing Mistake Into $1 Million in New Business

I turned a mistake into $1 million in top-line sales growth from new clients — here's how I did it.

Leadership

100+ Investments Later, These Are the 7 Qualities I Always Look For in a Founder

These are the non-negotiable traits that set exceptional founders apart and turn great ideas into thriving businesses.

Growth Strategies

Sheikha Latifa bint Mohammed Says Creative Economy Pivotal to Sustainable Growth

The session During emphasized Dubai's strategic positioning as a global cultural hub.