Franchise Matrix Our look at the trends on fire, the ones that have cooled -- and everything in between.

By Michelle Juergen

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Marketing

Beyond Likes and Shares — How to Leverage Influencer Partnerships in the New Era of Social Media

Social media is evolving, and traditional marketing tactics are no longer enough. Learn how to leverage influencer partnerships, build authentic connections and navigate dark social to create impactful marketing campaigns that drive real engagement and trust.

Side Hustle

'I Was Called Crazy': This 27-Year-Old's Side Hustle Hit $30,000 a Month in Under a Year — Now It's Worth Millions

Changing regulations forced Angel Rodriguez's jet ski rental company to shut down, and the young entrepreneur had to figure out his next move — fast.

Business News

'How Vulnerable Senior Investors Are': Morgan Stanley Was Ordered to Pay $843,000 to an Elderly Widow Who Was Scammed Out of Millions (and Not By Them)

The scheme involved multiple criminals who pretended to be technical support staffers, employees at the bank, and even government workers.

Side Hustle

This 31-Year-Old Spends 2 Hours Per Week On His $3,000-a-Month Passive Income Side Hustle: 'Trust Your Vision'

Hansel Moore's home office "wasn't cutting it" — so he found another place to be creative.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.