NASA: Maybe Potatoes Could Grow on Mars - Start Up Your Day Roundup Plus: Drone racing becomes a mainstream sport this summer.

By Linda Lacina

Courtesy of 20th Century Fox

Looking for the latest headlines in small business, innovation and tech? Our Start Up Your Day recaps are posted every morning to keep you current.

Down to earth. In a case of real life imitating Matt Damon's hit The Martian, NASA is looking into growing potatoes on Mars, according to the Wall Street Journal.

Catch up. Lyft is gaining on Uber in markets across the country. Bloomberg explains how.

High flyers. Drone racing will come to ESPN this summer, according to the Verge.

Almost as good. A trial in the UK is testing if 3-D printing could replace bespoke items in insurance claims.

Linda Lacina

Entrepreneur Staff

Linda Lacina is the former managing editor at Entrepreneur.com. Her work has appeared in the Wall Street Journal, Smart Money, Dow Jones MarketWatch and Family Circle. Email her at llacina@entrepreneur.com. Follow her at @lindalacina on Twitter. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Starting a Business

A Teen With Cerebral Palsy Pitched a Creative Product in School. He Got a B- — Then Grew the Business to $5 Million a Year Anyway.

Drew Davis, founder of Crippling Hot Sauce, uses humor and business to make a major impact.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Social Media

With This LinkedIn Algorithm Change, Your Best Posts Could Reach New Readers for Months

It's one of many new features rolling out on the platform in 2024.

Marketing

How to Write Emails That Stick and Get Action

Most SEO strategies are broken. Entrepreneurs chase rankings, traffic and backlinks — yet their revenue stays flat. This article exposes why traditional SEO fails to convert and reveals a revenue-first approach designed to turn organic visitors into paying customers.

Business News

Generative AI Is Creating Power Struggles and 'Tearing Companies Apart,' According to a New Survey

More than one out of three executives surveyed said they found the adoption of generative AI at their companies to be a major disappointment.