You can be on Entrepreneur’s cover!

Taco Bell to Give Away Free Biscuit Tacos as Breakfast Battle Rages On The fast-food chain has been engaged in a not-so-secret battle with McDonald's to win more breakfast customers.

By Kate Taylor

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Taco Bell

Taco Bell is reigniting the breakfast wars by serving up free breakfast tacos.

On May 5 (a.k.a. Cinco de Mayo), the fast-food chain is giving away free Biscuit Tacos between 7 a.m. and 11 a.m. in honor of "Breakfast Defector Day." The brand announced the giveaway today using Twitter's live-streaming app Periscope -- a social media-savvy move from a brand dedicated to marketing to millennials.

In March, Taco Bell took the infamous Waffle Taco off the menu, replacing the item with the Biscuit Taco, a similar breakfast offering that folds in ingredients such as bacon, sausage, eggs and cheese.

Related: Taco Bell Is Replacing Its Infamous Waffle Taco With This New Concoction

Since Taco Bell launched breakfast about a year ago, the company and McDonald's have been battling for control of the breakfast mealtime. Aggressions recently heated up after Taco Bell launched the Breakfast Defectors campaign in March, airing a series of ads with strongly anti-McDonald's undertones.

McDonald's responded to the Tex-Mex chain with a sassy tweet. Some McDonald's locations began offering free McMuffins with a Taco Bell breakfast receipt -- a move that seems more likely to boost traffic at both companies than help McDonald's get ahead. The burger chain additionally has begun testing breakfast all day in select locations, as the company prepares to announce a turnaround plan on May 4 -- the day before "Breakfast Defectors Day."

Related: McDonald's Is Trying Out All-Day Breakfast

Kate Taylor


Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This Dad Started a Side Hustle to Save for His Daughter's College Fund — Then It Earned $1 Million and Caught Apple's Attention

In 2015, Greg Kerr, now owner of Alchemy Merch, was working as musician when he noticed a lucrative opportunity.

Business News

Yes, You Can Buy a Foldable Tiny Home on Amazon — And Now It's Selling for Less Than $12,000

The waterproof and flameproof house was listed around $35,000 a few months ago.

Business News

This One Word Is a Giveaway That You Used ChatGPT to Write an Email, According to an Expert

"Delve" has increased its presence in written work since ChatGPT entered the scene.

Starting a Business

4 Common Mistakes That Will Spell Doom Your Ecommerce Business

It's hard to spot a success story before it happens, yet it's easy to tell if a business will struggle. With that in mind, here are the four most common mistakes people make that you should avoid when starting an ecommerce business.

Business News

This Futuristic Wearable Smartphone Alternative Projects a Screen on Your Palm — And It's Now Widely Available

Humane's Ai Pin fastens magnetically to clothing and becomes a voice-activated AI assistant that can make calls, send texts, take notes, and find answers to complex questions.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.