Why Chipotle Is Closed for Lunch Today Franchisees are supposed to use the time to go over new food safety procedures after multiple E. coli cases.

By Lindsay Friedman

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Monica Dipres

In response to a string of E.coli incidents, Chipotle today will keep its more than 1,000 locations across the country closed until 3 p.m.

During this time, staff are going over changes in food preparation and safety procedures, the company announced last month.

"Over the past few months we have taken significant steps to improve the safety of all of the food we serve, and we are confident that the changes we have made mean that every item on our menu is delicious and safe," a Chipotle spokesperson told CNN.

Executives also hope the move will help Chipotle reestablish its reputation as a safe and environmentally friendly establishment, which it had successfully accomplished for a short time after it adopted non-GMO products, impressing investors as stocks soared.

Related: After Numerous Health Incidents, Chipotle Has a Big Perception Problem

The effort was met with a hardcore marketing campaign featuring phrases such as "Get antibiotics from your doctor, not your chicken."

But then a string of E.coli outbreaks linked to Chipotle that began in August last year and lasted until December sickened more than 200 people. The health scare led to lawsuits against Chipotle, which was also served with a subpoena by the FDA and caused the company's stocks to drop by at least 30 percent.

Since then, the Centers for Disease and Control and Prevention has given the all clear and Chipotle's already working on damage control and regaining customers' trust, the largest effort so far being the decision to close its doors today.

If you did actually have plans to eat at Chipotle for lunch today, no worries. Just text "RAINCHECK" to 888-222 between 11 a.m. and 6 p.m. EST to get some free grub.

Related: Chipotle CEO Apologizes to Ill Patrons, Promises to Become 'Safest Place to Eat'

Lindsay Friedman

Staff writer. Frequently covers franchise news and food trends.

Lindsay Friedman is a staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Living

The CEO of Catholic Prayer and Meditation App Hallow Says Founders Need to Be Part of Something Bigger Than Themselves

On this episode of "The CEO Series," learn about the soulful journey of Hallow's CEO and founder Alex Jones.

Business Ideas

55 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business Solutions

Get More Done with ChatGPT for Just $20

This ChatGPT course can help you streamline your business.

Growing a Business

Lifetime Access to Business Advice with This AI-Powered Service is Just $29.99

With Consultio Pro, you'll find expertise on topics like data analysis, financial analysis, innovation management, and so much more.

Thought Leaders

10 Simple, Productive Activities You Can Do When You Aren't Motivated to Work

Quick note: This article is birthed out of the urge to do something productive when I am not in a working mood. It can also inspire you on simple yet productive things to do when you're not motivated to work.