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3 Qualities Your Content Needs to Earn Media Coverage With the right digital PR strategy, you can boost your traffic and growth organically.

By Amanda Milligan Edited by Anna Wahrman

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Pitching content to the media (also known as digital public relations) is an excellent way to build authoritative links and brand authority. But competition out there is rough, and journalists are looking for the best, most relevant content in their inboxes. So how can you create something writers will be excited to publish? Consider these three qualities.

Related: Why Your Marketing Team Should Be Journalists

1. Data-focused content

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