Public Relations
News and Articles About Public Relations
Pitching
![Jonathan Long]()
5 Public Relations Tips to Help You Write a Pitch Someone Will Actually Read
Are you respectful of other people's time and energy?
Social Media
![Michelle Held]()
How to Use Social Media as a Public Relations Tool
Are you connecting with your target audience?
Take It From The Pros
![Kristin Marquet]()
The Simple 4-Step Process for Getting Yourself on TV
Successfully pitching a producer is not nearly as hard as successfully pitching an investor.
Crisis Management
![John Pilmer]()
5 Lessons Entrepreneurs Can Learn About Preparing for Crisis Communications
Ubiquitous cell phone cameras mean every embarrassing mistake you or an employee makes is made in public.
Run a Better Business
![John Stevens]()
4 Ways to Make Things Happen on a Tight Budget
Most startups fail. Learning the the 'why' behind the numbers is crucial to being among the thriving few.
Take It From The Pros
![Jeremy Gin]()
6 Ways Your Customer Service Department Can Generate More Revenue
Your customers love you, but are they improving your bottom line?
Marketing
![Jill Schiefelbein]()
7 Delivery Skills for Public Speaking
Discover smart delivery and strategy tactics and the exercises you can practice so you can improve your speaking skills.
Marketing
![Jill Schiefelbein]()
How to Communicate Effectively During a Crisis
While you hope to never experience a crisis situation in your business, here's how to be prepared.
Public Relations
![Jon Bier]()
When to Spend on PR and When to do It Yourself (or Not at All)
You sold your story to your customers. You can sell it to the media too.
Leadership
![Brian Fielkow]()
5 Leadership Failures That Contributed to the United Fiasco
Every CEO is vulnerable to United-esque PR disaster when their organizations veer from their core values.
Crisis Management
![Andrea Holland and Sarah Elder]()
What to Do When You're Getting Bad Press
A step-by-step gameplan for when your company is in the news for the wrong reasons
Marketing
![Jill Schiefelbein]()
Getting the Right Press Coverage for Your Business
If you want to make the media your friend and build a connection with reporters that will keep you and your business in a positive light, follow these eight tips.
Public Relations
![Alysha Light]()
4 Ways To Master Media Interviews (Even If You've Been Burned Before)
In a world where a company's reputation can come crumbling moments after a single ill-advised tweet, one interview gone awry can be just as damaging.
Marketing
![Jill Schiefelbein]()
How to Improve Your Networking Skills
If you want to succeed in business, you need to surround yourself with the right people.
