Public Relations
Her Restaurant Business Is Worth $100 Million — Here's Her Unconventional Advice for Aspiring Entrepreneurs
Pinky Cole, founder of Slutty Vegan, talks about going from TV producer to restaurant owner, leaning into failure and the value of good PR.
How to Beat the Post-Holiday Sales Slump and Crush Your Q1 Goals
Overcome the post-holiday sales slump and keep the momentum strong with these key tips.
I've Worked in PR for 17 Years. Here's Why You Shouldn't Hire Me.
Entrepreneurs often think they need PR. Most don't.
The Hidden Drawbacks of Digital PR — Here's What Agencies Aren't Telling You
Digital PR is often expensive and misleading, with agencies charging high fees for services that offer little value, fake media placements and no guaranteed results.
PR vs. Marketing — Which One Delivers Better ROI for Your Business?
PR builds trust and credibility over time, while marketing drives short-term sales through targeted campaigns, making both essential for business success, depending on goals and budget.
Your 2025 Media Strategy Needs These Things to Survive
As organizations prepare for 2025, this guide provides actionable insights for achieving a synergistic and impactful marketing strategy in the evolving digital landscape.
6 Marketing Problems Brands Face and How to Solve Them for Success
Wondering which tactics to add to the marketing mix next to reach your brand's sales and marketing goals? Here's what I recommend based on where brands are in their lifecycle.
How to Ensure Ethical and Professional Business Practices with Your PR Firm
Choosing a PR firm is a personal decision. But it's also one that should be driven by serious considerations and fair assessments of professionalism. Here's some advice from a PR pro on how to make the best choice for your business.
5 Steps to Creating More Inclusive PR Campaigns That Resonate With Your Customers
Creating inclusive PR campaigns is essential for reaching a diverse audience and staying relevant in today's market.
How Corporate Social Responsibility Can Help Build a Positive Brand Image
A positive brand image is vital in today's work culture of very discerning consumers who are not shy about vocalizing their concerns about companies' ethics and practices. An informed and selective public wants to do business with businesses that are socially responsible. Here's how you can prove you are.
Your Current Marketing Plan May Not Work Overseas — Copy Strategies From Spotify and Snickers to Succeed Anywhere
Drawing on inspiring examples from leading brands and our own successful expansions into various markets, here are some insights to help you expand your business globally in the most effective way.
You Need Loyal Customers For Long-Lasting Success — and Finding Them Is Easier Than You Think With These Tips
Here's how to use social media, email newsletters and public relations to build a community of loyal customers and achieve success for the long haul.
6 Ways to Use the Power of Storytelling in Your PR Campaigns
It's not a new message, but it's an important message worth repeating to any business hoping to cultivate a lasting connection with existing and potential clients: Tell a story. This potent form of PR speaks to people much louder than advertising slogans, graphs and charts, or sales pitches.
This Old School Marketing Strategy Can Better Sway Your Audience
Leveraging traditional media may be the most innovative marketing strategy you employ this year.
3 Metrics That Matter When Measuring the Success of Your PR Campaigns
ROI is always the goal in public relations. But did you know there are ways to measure it quantitatively rather than just assess it qualitatively? Here are some options to consider to automate and calculate the impact of your PR efforts.