Public Relations
How Public Relations Builds Trust and Credibility for Your Startup
Learn how PR strategies like media connections, brand storytelling and customer relationship management can promote and maintain a thriving business
In a Downturn, It's Not Enough to Have Good Financials — Brand Visibility Is the New Currency.
Visibility has proven to be tied to making more money and being more successful. I've been asked by many founders how they can generate visibility successfully and quickly, so here are my tips.
5 Questions to Ask a PR Pro Before Hiring Them
You probably haven't considered asking these questions, but they're a great way to find the right PR firm for your business.
5 Key Tips to Restore Your Reputation After a PR Crisis
A PR crisis is always negative, but by using these five tips, the damage can be limited.
How to Stop Your CEO's Reputation From Damaging Your Business
Amidst company leaders going viral for callous and unsympathetic communication, here's how to make sure your CEO's reputation is helping, not hindering, your company.
After Her Brother's Death in Iraq Became News, a PR Strategist Learned Firsthand Why the Way We Tell Stories Matters — and It Changed Her Career
Ami Neiberger, a communications strategist and media-relations expert for more than 20 years, says there's a "fine line to walk" when it comes to sharing our most vulnerable moments.
Why Combining Public Relations and SEO Will Propel Your Business in Today's Digital Landscape
Integrating the results of keyword research with PR pitches to journalists, social media posts and other content all supports SEO rankings.
How Modern PR Differs From Traditional PR — and Why It's a Crucial Part of Any Successful Business Strategy
In this article, we'll explore what modern public relations means, how it differs from traditional PR, and the role it plays in today's rapidly evolving digital landscape.
How You Can Help Your Public Relations Provider Help You
A successful public relations effort requires input and engagement from both the PR provider AND the client. Here are seven ways a client can help their public relations provider help them.
5 Secrets Your PR Team Won't Tell You
Making a brand a household name requires unwavering commitment. Does your PR team have fervor and devotion?
How to Make a Side Income as a Public Speaker
Even if you never imagined yourself as a public speaker, it could be an amazing money-making opportunity for you.
The A-La-Carte Approach to Public Relations Is a Game Changer for the Industry
The a-la-carte PR revolution allows established or up-and-coming firms to capitalize on their relationships with media outlets to provide guaranteed publications and transparency with clients.
Looking for a Game-Changing Way to Showcase Your Expertise? Why a Book Is the 'World's Best Business Card'
Publishing a book, not an Instagram post, is the ultimate way to stand out and boost your credibility in a crowded marketplace.
Mastering Public Relations — A Comprehensive Guide to Boosting Your Brand's Reputation
Here is a comprehensive guide to help you develop a strong PR strategy and boost your brand's reputation.
What You Need to Know About Doing Your Own PR vs. Handing Over the Reins
A strong public relations strategy can be what sets you apart from your competitors, but you need the right team of PR professionals to create and execute your campaigns.