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How to Do PR When You're Bootstrapped and Don't Have Connections
DIY PR campaigns are difficult when bootstrapped, but still doable with the right strategies.
PR Ethics Lessons From 'Roman Holiday'
The perils of overly cozy media relationships can be very real. Learn when to walk away from a story.
How to Pitch a Story to a Reporter Without Offending Them
The best way to get information in the hands of reporters without wasting their - or your - time.
Less Selling, More Storytelling: 5 Expert Tips on Doing Low-Cost PR for Your New Business
Startups that have just launched are inherently less newsworthy. Founders need to capture the media's interest beyond press releases and company milestones.
10 Ways to Get Global PR Exposure
Gain global market exposure and increase brand awareness through the power of publicity.
3 Revenue-Generating Activities for Your Virtual Assistant
This trio of tips will help your remote administrator drive visibility and income to your business.
More Than Changing Racist Names, Brands Must Create New Social Footprints
The five things brands with troublesome logos and history must do to change.
Kylie Jenner's Removal from Forbes' Billionaires List Underscores the Basic Rules of PR
In the 'influence economy', be careful of the attention you seek.
Using PR to Generate New Leads Is More Important Than Ever
A five-step guide for translating press coverage into new customers.
4 Tips for Building Your PR Toolbox
What you need to get attention from journalists and publications.
SEO Needs to Be Part of Your PR Strategy
No, PR and SEO are not the same thing. But for best results, they belong together.
What to Do When You Wake Up to a PR Crisis
Unfortunately, the old saying that 'all press is good press' is wrong. But you can survive.