Public Relations

News and Articles About Public Relations

How to Communicate Effectively During a Crisis
Marketing

How to Communicate Effectively During a Crisis

While you hope to never experience a crisis situation in your business, here's how to be prepared.
Jill Schiefelbein
When to Spend on PR and When to do It Yourself (or Not at All)
Public Relations

When to Spend on PR and When to do It Yourself (or Not at All)

You sold your story to your customers. You can sell it to the media too.
Jon Bier
5 Leadership Failures That Contributed to the United Fiasco
Leadership

5 Leadership Failures That Contributed to the United Fiasco

Every CEO is vulnerable to United-esque PR disaster when their organizations veer from their core values.
Brian Fielkow
What to Do When You're Getting Bad Press
Crisis Management

What to Do When You're Getting Bad Press

A step-by-step gameplan for when your company is in the news for the wrong reasons
Andrea Holland and Sarah Elder
Getting the Right Press Coverage for Your Business
Marketing

Getting the Right Press Coverage for Your Business

If you want to make the media your friend and build a connection with reporters that will keep you and your business in a positive light, follow these eight tips.
Jill Schiefelbein
4 Ways To Master Media Interviews (Even If You've Been Burned Before)
Public Relations

4 Ways To Master Media Interviews (Even If You've Been Burned Before)

In a world where a company's reputation can come crumbling moments after a single ill-advised tweet, one interview gone awry can be just as damaging.
Alysha Light
How to Improve Your Networking Skills
Marketing

How to Improve Your Networking Skills

If you want to succeed in business, you need to surround yourself with the right people.
Jill Schiefelbein
I'm A Gen Xer -- Here's Why You Should Stop Ignoring Me
Gen X

I'm A Gen Xer -- Here's Why You Should Stop Ignoring Me

Why marketers should re-engage today's most 'ambidextrous' generation.
Jarrod Walpert
What We Can Learn From Cheerios' Potential PR Crisis
Public Relations

What We Can Learn From Cheerios' Potential PR Crisis

How the cereal brand courted -- and then avoided -- controversy.
Alex Slater
The New PR: 5 Content and News Distribution Strategies You Need to Master
Public Relations

The New PR: 5 Content and News Distribution Strategies You Need to Master

Success in the modern marketplace requires a savvy mix of social media, shareable content and even paid placement.
Bob Geller
How to Create an Endless Stream of Clients for Your Coaching Business
Customer Leads

How to Create an Endless Stream of Clients for Your Coaching Business

Feeding the internet's insatiable appetite for content is how you get known to the people who will want your services.
Kimanzi Constable
A Well-Known Tech Watchdog Dishes on the Writing Beat
Serial Entrepreneurs

A Well-Known Tech Watchdog Dishes on the Writing Beat

Rob Pegoraro started his career in the mailroom without training in tech, writing or sorting mail.
Jordan French
In a Brand Crisis, Should You Turn to Social Media Marketing or PR?
Crisis Management

In a Brand Crisis, Should You Turn to Social Media Marketing or PR?

A guide to using social media marketing and PR during crisis communications.
Andrea Holland and Sarah Elder
You're Not Elon Musk or Richard Branson. Here's What You Need to Know About Approaching the Media.
Media Coverage

You're Not Elon Musk or Richard Branson. Here's What You Need to Know About Approaching the Media.

There is a tiny number of very famous entrepreneurs everybody wants to interview and a very large number nobody has heard of.
Kimanzi Constable