Public Relations
Marketing
How to Make Company Announcements in Buzzworthy Ways
With J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past.
Public Relations
To Earn Customer Trust on Data Privacy, You Need to Change the Narrative
Here are three actions tech companies can take today.
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Marketing
Rudy Giuliani's Master Course in How Not to do Marketing
The gaffe-filled media whirlwind of the former New York mayor and federal prosecutor is a case study in how not to represent your client.
Interviews
Learn to Stop Saying 'Um' and 'Ah' Before the Media Comes Calling
It's natural, we all do it -- insert little placeholder words to buy time to finish forming a sentence -- but media time is precious for increasing your company's visibility. Train yourself to become a good interview.
Marketing Strategies
3 Strategies to Reinvent Your Marketing and PR Playbook
Spark new interest in your brand among new and current customers.
Ask Entrepreneur
An Entrepreneur Editor Shares How to Get Press Coverage for Your Business
In this video, Entrepreneur's Liz Webber shares the right way to pitch your business.
Viral Marketing
Getting Mentioned by a Media Site Isn't Enough to Go Viral. You Need to Do This, Too.
Follow these steps to transform your public relations efforts into a viral sensation.
Public Relations
4 Easy Ways to Get Publicity for Your Business
Leverage these simple PR tactics to generate awareness and buzz.
Public Relations
5 Fantastic Examples of CEOs and Marketers Who Averted Potential PR Disasters
Facebook's CEO and COO are now apologizing. Maybe they should have done that sooner.
Getting Publicity
How to Tell Stories the Media Won't Ignore
Good press is born of drama and conflict, struggle and victory. When you conceive your publicity pitch, make it epic.
Public Relations
How to Get Huge Exposure for Your Business in 3 to 5 Minutes
Position yourself as an expert on a TV or radio show and you're almost guaranteed to get leads.
