Public Relations

Real Estate

How PR Can Build Trust and Credibility for Real Estate Brands

Follow these insights and actionable tips for leveraging PR to enhance the reputation and visibility of your real estate brands.

Marketing

Struggling to Find Content Ideas for Your Business? Use This Effective Strategy to Unlock Endless Inspiration.

Always keep your objective and audience in mind, and showcase the relevant side of your expertise accordingly.

Growing a Business

Why Startups Should Invest in Public Relations Right Now

Should you wait until you fundraise to invest in PR? The short answer is a resounding no. Here's why.

Marketing

How to Make PR Campaigns Customer-Focused Instead of Company-Focused

The 21st century has seen a shift away from the company that's "selling" and toward the consumer that's "buying." Business practices, like PR campaigns, have had to transition in kind to stay relevant in the current culture and to resonate with the public.

Small Business Guide

Why AI-Forward Communication is the Future of Public Relations

Embracing AIFC is not merely an option for PR professionals — it is imperative for those seeking to lead in an increasingly complex and dynamic media landscape.

Marketing

10 Expert Insights for the Optimal (and Most Effective) PR Budget in 2024

The age-old question "How much should a company spend on PR?" echoes through boardrooms, with organizations seeking a magic formula for budget allocation. Here are 10 things you need to consider.

Marketing

How to Align Your PR and Marketing Strategies to Get More Out of Both

A collaborative approach that acknowledges the distinct roles and perspectives of marketing and PR professionals can be a force multiplier.

Marketing

5 PR Tips Any Company Can Use to Get Media Coverage

You went into business to make an impact — here's how to get visibility for your work, so you can benefit more people.

Leadership

Several Leaders Got Themselves in Trouble for Communication Blunders Last Year — Here's How You Can Avoid Becoming One of Them.

From relying too heavily on AI to not expecting the unexpected, here's how to communicate effectively as a leader in the year ahead — and avoid needless controversy in the process.

Marketing

4 Trends That Are Defining the New Era of PR

PR agencies that embrace these four changes will lead the way in the future.

Operations & Logistics

PR Isn't Everyone's Forte. Is It Time For You to Bring in the Pros?

A PR expert explains how and when you can tell you need to level up your PR game and stop trying to do it all on your own.

Marketing

Five Ways To Ensure A Successful 2024 Public Relations Plan For Your Business

When planning for 2024, businesses should definitely factor in being agile and forward thinking.

Marketing

Do You Need a PR or Marketing Professional? Here's the Difference

Public relations and marketing go hand in hand and complement each other to achieve a similar end goal.

Side Hustle

This Graduate Student Started a Side Hustle to Help Pay Tuition. It Earned Over $115,000 Last Year — More Than His Full-Time Job.

In 2017, Carter Osborne launched a side gig to "take the edge off" tuition payments for graduate school. But it would grow into a much larger — and lucrative — venture.

Operations & Logistics

Should You Hire a PR Firm or a Boutique PR Firm? (And What's the Difference?)

There's little argument that PR efforts are vital, if not downright necessary, to the success of present-day entrepreneurship. But many businesses still debate the merits of taking on an outside agency, and even once they're convinced, what type of firm should they hire: specialist or generalist?