Public Relations

How to Convert Your PR Wins Into Sales

When your business receives media coverage, it's only the beginning of realizing its full value. Here how your organization can ensure that press coverage drives key objectives.

Jason Simms

· 6 min read

Secrets Behind the Most Successful PR Campaigns

How to use publicity campaigns to go viral and boost business.

Imran Tariq

· 5 min read

6 Tips on Grabbing Major Media Coverage for Your Business

In order to obtain an optimum amount of eyeballs, first understand how to catch a journalist's attention.

Dina Behrman

· 4 min read

Improve Your Networking Skills and Pitches

If you want to succeed in business, you need to surround yourself with the right people.

Jill Schiefelbein

· 4 min read

3 Strategies to Land Big Press If You Are Not a Purple Cow

In today's media world, no brands are unfit for coverage.

Natasha Zo

· 6 min read

7 Effective Delivery Skills for Public Speaking

Discover smart delivery and strategy tactics and the exercises you can practice so you can improve your speaking skills.

Jill Schiefelbein

· 6 min read

Is Public Relations Dead?

An FYI on whether PR is currently DOA.

Mark Macias

· 4 min read

Pitching 101: Reaching Out to the Media and Getting Them to Bite

Increase your success with the press by following this advice on pitching your business story.

Jessica Abo

· 6 min read

So You Suddenly Have 100,000 Twitter Enemies: 4 Tips for Navigating a Fast-Moving PR Crisis

When a crisis occurs, it's important to get the communications right the first time, because failure to do so can lead to major, irreversible damage to your business' reputation and operations.

Pritom Das

· 5 min read

A 3-Step Plan for Handling Any PR Crisis

It's critical to know not only what to do, but also what not to do.

Jeremy Knauff

· 7 min read

Should You Put Your Money Into PR or Marketing?

The differences between public relations and marketing, and how each can help you with your business.

Zack Teperman

· 4 min read

How 'Real People' Can Help Your Company Get Press

Compelling non-expert sources are often the difference between humdrum PR and meaningful media coverage that drives business.

Jason Simms

· 5 min read