Public Relations

Growth Strategies

3 Revenue-Generating Activities for Your Virtual Assistant

This trio of tips will help your remote administrator drive visibility and income to your business.

More Than Changing Racist Names, Brands Must Create New Social Footprints

The five things brands with troublesome logos and history must do to change.

Kylie Jenner's Removal from Forbes' Billionaires List Underscores the Basic Rules of PR

In the 'influence economy', be careful of the attention you seek.

Using PR to Generate New Leads Is More Important Than Ever

A five-step guide for translating press coverage into new customers.

4 Tips for Building Your PR Toolbox

What you need to get attention from journalists and publications.

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SEO Tips

SEO Needs to Be Part of Your PR Strategy

No, PR and SEO are not the same thing. But for best results, they belong together.
Crisis Management

What to Do When You Wake Up to a PR Crisis

Unfortunately, the old saying that 'all press is good press' is wrong. But you can survive.
Franchises

What Franchises Should Know Before Hiring a PR Firm

Franchisors and franchisees alike can benefit from a talented PR firm that can get the attention of new customers. Here's how to find a match.
Success

When Goop Went Viral for the Wrong Reasons, the Company Took These Steps to Rebuild Its Reputation

What small businesses can learn from how Goop handled an onslaught of negative PR.
Leadership

What Communicators Can Learn From Martin Luther King, Jr.'s 'I Have a Dream' Speech

Looking back on the lessons in one of the greatest speeches in American history.
Leadership

The Dangers of Overpromising and Under-Delivering

Seven potentially perilous outcomes of making careless assurances.
Growth Strategies

Your Personal Brand Is Just as Important as Your Business Brand

Founders can benefit from making themselves more accessible as their company grows.
Marketing

6 Unique PR Tactics That Drive Growth and Sales

A productive public-relations strategy can establish authority, social currency and growth.
Marketing

How to Write a Winning PR Pitch

A three-step guide to gaining meaningful journalistic coverage.
Marketing

4 Tips for Creating Brand Fanatics

Strong customer relationships are the single best thing that can happen to your bottom line.