Public Relations
Your Current Marketing Plan May Not Work Overseas — Copy Strategies From Spotify and Snickers to Succeed Anywhere
Drawing on inspiring examples from leading brands and our own successful expansions into various markets, here are some insights to help you expand your business globally in the most effective way.
You Need Loyal Customers For Long-Lasting Success — and Finding Them Is Easier Than You Think With These Tips
Here's how to use social media, email newsletters and public relations to build a community of loyal customers and achieve success for the long haul.
6 Ways to Use the Power of Storytelling in Your PR Campaigns
It's not a new message, but it's an important message worth repeating to any business hoping to cultivate a lasting connection with existing and potential clients: Tell a story. This potent form of PR speaks to people much louder than advertising slogans, graphs and charts, or sales pitches.
This Old School Marketing Strategy Can Better Sway Your Audience
Leveraging traditional media may be the most innovative marketing strategy you employ this year.
3 Metrics That Matter When Measuring the Success of Your PR Campaigns
ROI is always the goal in public relations. But did you know there are ways to measure it quantitatively rather than just assess it qualitatively? Here are some options to consider to automate and calculate the impact of your PR efforts.
Fueling Industrial Success: Bansal Wire Hits IPO
Bansal Wire Industries Limited has announced its initial public offering of equity shares, which shall open on 3 July 2024.
The Rise of Public Relations in the World of Magazine Features
Spynn Publicity, a growing public relations firm, has significantly impacted the PR industry by helping brands secure prominent magazine features.
PR Guide for AI Startups — How to Dodge Pitfalls and Shine in a Crowded Market
Here are five common PR mistakes AI startups must avoid.
6 Things Every Brand Should Understand About PR
Public relations is an important part of business success, but brands don't always know what they're looking for. Here's what your publicist won't tell you about PR.
5 Common AI Buzzwords All PR Pros Need to Know
With so many AI buzzwords flying around, it can be difficult for communicators to understand what's what in the field of artificial intelligence. Here's a glossary of the most common AI buzzwords you should know to have a better grasp of this groundbreaking technology.
What ROI Should Really Look Like for Your Company's Public Relations Campaigns
Many companies see the value of PR and are willing to invest in it. But they want lickety-split results and to see themselves plastered all over the news.
5 Ways to Get Ahead of Your Competition by Making a Lasting Impression on Your Clients
No matter what kind of entrepreneur you are, no matter what kind of business you have, there are likely lots (and lots) of others who do the same thing you do. That's why it's so important to differentiate yourself from your competition in any and all ways that you can.
6 In-Person Networking Tips for Entrepreneurs
As an entrepreneur, networking isn't optional – it's part of your job. Here are some tips to help you make more meaningful connections.
We Live in a 'Right Now' World — But Good Things Take Time. Here's How to Explain Long Lead Times to Your Clients.
We've all gotten so accustomed to immediate results that anything but can seem like a flop, especially in service industries like PR. Here's why pursuing long lead times is just as important as short-term ones.
Don't Let These Three PR Myths Stop You From Harnessing Its Power
While these myths may have changed your perceptions of PR, it is still a powerful asset for any company, especially ambitious ones. Let's debunk these myths so you can identify a PR plan that works best for your business.