Public Relations
Marketing
How to Make Company Announcements in Buzzworthy Ways
With J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past.
Networking
Unlike Many Things That Are a Lot of Work, Trade Shows Are Worth It
All the hassles, costs and travel time are a small price for what you learn and the contacts you probably wouldn't otherwise make.
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Public Relations
Want to Stand Out in a Journalist's Crowded Inbox? There's an App for That.
Technology might be your best friend when it comes to standing out in a sea of boring press releases.
Marketing
Give It Away! 3 Reasons to Create Shareable Content and Distribute It for Free.
Sales-heavy ads are far less engaging to today's audiences than quality, shareable content. What are you doing about that?
Public Relations
Is My Tech Startup Ready for PR?
Getting coverage in the mainstream press is more than just sending a pitch email to a reporter.
Pitching
5 Public Relations Tips to Help You Write a Pitch Someone Will Actually Read
Are you respectful of other people's time and energy?
Social Media
How to Use Social Media as a Public Relations Tool
Are you connecting with your target audience?
Take It From The Pros
The Simple 4-Step Process for Getting Yourself on TV
Successfully pitching a producer is not nearly as hard as successfully pitching an investor.
Team Work
5 Lessons Entrepreneurs Can Learn About Preparing for Crisis Communications
Ubiquitous cell phone cameras mean every embarrassing mistake you or an employee makes is made in public.
Run a Better Business
4 Ways to Make Things Happen on a Tight Budget
Most startups fail. Learning the the 'why' behind the numbers is crucial to being among the thriving few.
Take It From The Pros
6 Ways Your Customer Service Department Can Generate More Revenue
Your customers love you, but are they improving your bottom line?
Team Work
7 Delivery Skills for Public Speaking
Discover smart delivery and strategy tactics and the exercises you can practice so you can improve your speaking skills.
