Public Relations

What to Do When You Wake Up to a PR Crisis
Crisis Management

What to Do When You Wake Up to a PR Crisis

Unfortunately, the old saying that 'all press is good press' is wrong. But you can survive.
Cheryl Snapp Conner | 7 min read
What Franchises Should Know Before Hiring a PR Firm

What Franchises Should Know Before Hiring a PR Firm

Franchisors and franchisees alike can benefit from a talented PR firm that can get the attention of new customers. Here's how to find a match.
Hayden Field | 3 min read
When Goop Went Viral for the Wrong Reasons, the Company Took These Steps to Rebuild Its Reputation

When Goop Went Viral for the Wrong Reasons, the Company Took These Steps to Rebuild Its Reputation

What small businesses can learn from how Goop handled an onslaught of negative PR.
Hayden Field | 8 min read
What Communicators Can Learn From Martin Luther King, Jr.'s 'I Have a Dream' Speech

What Communicators Can Learn From Martin Luther King, Jr.'s 'I Have a Dream' Speech

Looking back on the lessons in one of the greatest speeches in American history.
David Murray | 7 min read
The Dangers of Overpromising and Under-Delivering

The Dangers of Overpromising and Under-Delivering

Seven potentially perilous outcomes of making careless assurances.
Jonathan Herrick | 7 min read

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Your Personal Brand Is Just as Important as Your Business Brand
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Your Personal Brand Is Just as Important as Your Business Brand

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How to Write a Winning PR Pitch
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A three-step guide to gaining meaningful journalistic coverage.
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Strong customer relationships are the single best thing that can happen to your bottom line.
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How to Get Your Business Noticed on a Budget

If you are a business looking to get noticed by media, check out this video.
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How to Make PR Work For You
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How to Make PR Work For You

Here are the decisive factors you won't learn in an online marketing course.
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4 Ways Visuals Can Make Your PR Pitch a Success
Marketing

4 Ways Visuals Can Make Your PR Pitch a Success

Sometimes, images are everything.
Dmitry Dragilev | 3 min read
How to Get a Book Contract From a Legitimate Publisher
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How to Get a Book Contract From a Legitimate Publisher

It could be the key to marketing your business and advancing your career.
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How Cameo Survived a Public Relations Nightmare
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How Cameo Survived a Public Relations Nightmare

By confronting the issue head-on, the startup regained its customers' trust.
Jason Feifer | 4 min read
Here's How This PR Maven Balances Deadlines, Family Life and Uncertainty
Public Relations

Here's How This PR Maven Balances Deadlines, Family Life and Uncertainty

How do you deal with the unforeseen challenges of running a business?
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