Public Relations

Crisis Management

What to Do When You Wake Up to a PR Crisis

Unfortunately, the old saying that 'all press is good press' is wrong. But you can survive.

What Franchises Should Know Before Hiring a PR Firm

Franchisors and franchisees alike can benefit from a talented PR firm that can get the attention of new customers. Here's how to find a match.

When Goop Went Viral for the Wrong Reasons, the Company Took These Steps to Rebuild Its Reputation

What small businesses can learn from how Goop handled an onslaught of negative PR.

What Communicators Can Learn From Martin Luther King, Jr.'s 'I Have a Dream' Speech

Looking back on the lessons in one of the greatest speeches in American history.

The Dangers of Overpromising and Under-Delivering

Seven potentially perilous outcomes of making careless assurances.

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