Public Relations

Marketing

The One Mistake Is Putting Your Brand Reputation at Risk — and Most Startups Still Make It

Many businesses pour resources into branding and marketing but overlook PR — yet it's PR that builds the trust, credibility, and reputation that turn attention into lasting revenue in a crowded market.

Leadership

I've Seen 25 Years of Change in My Career — These 3 Lessons Every Business Owner Should Know

The business world moves fast, and you're already behind if you're not keeping up!

Marketing

How to Create Compelling Brand Narratives That Resonate With Skeptical Consumers

Discover how a compelling brand narrative, crafted through strategic public relations, can build authentic connections with skeptical consumers and elevate your brand's reputation, credibility and business goals.

Growing a Business

Writing a Book? Here's How to Find Your Audience and Become a Bestselling Author

Today's competitive literary landscape demands a nuanced approach to marketing and connecting with target readers. The role of public relations firms is multifaceted, and tailored PR solutions can help modern authors get their books into more hands.

Business Process

In the Age of Instant News, a PR Crisis Can Erupt at Any Moment — Here's How Entrepreneurs Can Stay Ahead

Crisis comms is an integral and imperative aspect of public relations that every business needs to recognize and ready itself for. Prepare yourself with a few starter steps before a threat to your brand reputation arises.

Marketing

How to Turn Your Event Into a Must-Attend Experience With PR

A strong PR strategy creates buzz, attracts the right audience and ensures your event leaves a lasting impact.

Business Solutions

How to Master Public Relations and Build Lasting Trust in a Changing World

Public relations is essential for business leaders to understand in today's fragmented media landscape. This article explains how PR builds trust and credibility through ethical, non-promotional communication, helping brands connect with skeptical and savvy audiences.

Marketing

Why Startups Need Public Relations to Spark Growth and Credibility

Public relations is essential for startups aiming to grow and establish credibility. This article examines the role of public relations in helping startups develop brand recognition, establish their identity and cultivate trust.

Marketing

Yes, AI Might Take Your PR Job. Here's What You Can Do About It.

As AI reshapes the PR industry, professionals who embrace technology, focus on creativity and build genuine connections can secure their place in the future of public relations.

Marketing

How to Master Public Relations Like a Pro

In a world where PR is often bogged down by buzzwords and bureaucracy, Lydia Hoye is carving a new path.

Growing a Business

How You Can Leverage These PR Strategies to Build Your Company's Credibility and Trust — Even When Under Attack

Public relations is about more than media coverage — it's about fostering trust and authentic relationships with stakeholders and the public. This article explores how businesses can leverage PR strategies to build credibility, earn loyalty, and navigate crises effectively.

Marketing

How the Trump-Harris Election Shed Light on the Flaws in Traditional PR — and How Businesses Can Adapt

Get your brand ready for the new realities of a changing media landscape.

Growing a Business

Her Restaurant Business Is Worth $100 Million — Here's Her Unconventional Advice for Aspiring Entrepreneurs

Pinky Cole, founder of Slutty Vegan, talks about going from TV producer to restaurant owner, leaning into failure and the value of good PR.

Marketing

How to Beat the Post-Holiday Sales Slump and Crush Your Q1 Goals

Overcome the post-holiday sales slump and keep the momentum strong with these key tips.

Growing a Business

I've Worked in PR for 17 Years. Here's Why You Shouldn't Hire Me.

Entrepreneurs often think they need PR. Most don't.