Public Relations
Marketing
How to Make Company Announcements in Buzzworthy Ways
With J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past.
Marketing
Rudy Giuliani's Master Course in How Not to do Marketing
The gaffe-filled media whirlwind of the former New York mayor and federal prosecutor is a case study in how not to represent your client.
More From This Topic
Viral Marketing
Getting Mentioned by a Media Site Isn't Enough to Go Viral. You Need to Do This, Too.
Follow these steps to transform your public relations efforts into a viral sensation.
Public Relations
4 Easy Ways to Get Publicity for Your Business
Leverage these simple PR tactics to generate awareness and buzz.
Public Relations
5 Fantastic Examples of CEOs and Marketers Who Averted Potential PR Disasters
Facebook's CEO and COO are now apologizing. Maybe they should have done that sooner.
Getting Publicity
How to Tell Stories the Media Won't Ignore
Good press is born of drama and conflict, struggle and victory. When you conceive your publicity pitch, make it epic.
Public Relations
How to Get Huge Exposure for Your Business in 3 to 5 Minutes
Position yourself as an expert on a TV or radio show and you're almost guaranteed to get leads.
Marketing
Use Your Expertise to Drive Your Brand
A simple and effective way to make your voice heard is to brand yourself as an expert.
Crisis Management
What Entrepreneurs Can Learn From Theranos's Fall From Grace
Honesty and transparency are vital for success. Don't let your customers hear from somebody else that you've sold them a work in progress.
Job Descriptions
7 Ways to Intrigue an Audience That Knows Nothing About You or Your Job
Every job has its own incoherent jargon that only insiders know. Sifting that out and thinking back to when you were a newbie can help you make what you do intelligible to those who don't yet know.
Marketing
Better Marketing, Better Sales: 5 Marketing Don'ts From Papa John's
The NFL "take a knee" protests were a marketing challenge but Papa John's should have been able to respond without getting in the news as the preferred pizza of Nazis.
Public Relations
New Media Equals New PR Opportunities for Business Owners
Internet media outlets, from blogs to podcasts, provide access to the very customers you seek.
