Public Relations

PR Ethics Lessons From 'Roman Holiday'
Insider Public Relations

PR Ethics Lessons From 'Roman Holiday'

The perils of overly cozy media relationships can be very real. Learn when to walk away from a story.
Curtis Sparrer | 4 min read
How to Pitch a Story to a Reporter Without Offending Them

How to Pitch a Story to a Reporter Without Offending Them

The best way to get information in the hands of reporters without wasting their - or your - time.
John Boitnott | 5 min read
Less Selling, More Storytelling: 5 Expert Tips on Doing Low-Cost PR for Your New Business

Less Selling, More Storytelling: 5 Expert Tips on Doing Low-Cost PR for Your New Business

Startups that have just launched are inherently less newsworthy. Founders need to capture the media's interest beyond press releases and company milestones.
Bryan Janeczko | 14 min read
10 Ways to Get Global PR Exposure

10 Ways to Get Global PR Exposure

Gain global market exposure and increase brand awareness through the power of publicity.
Adrian Falk | 5 min read
3 Revenue-Generating Activities for Your Virtual Assistant

3 Revenue-Generating Activities for Your Virtual Assistant

This trio of tips will help your remote administrator drive visibility and income to your business.
Jeff J Hunter | 3 min read

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More Than Changing Racist Names, Brands Must Create New Social Footprints
Marketing

More Than Changing Racist Names, Brands Must Create New Social Footprints

The five things brands with troublesome logos and history must do to change.
Dr. Myriam Sidibe | 6 min read
Kylie Jenner's Removal from Forbes' Billionaires List Underscores the Basic Rules of PR
Public Relations

Kylie Jenner's Removal from Forbes' Billionaires List Underscores the Basic Rules of PR

In the 'influence economy', be careful of the attention you seek.
Cheryl Snapp Conner | 9 min read
Using PR to Generate New Leads Is More Important Than Ever
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Using PR to Generate New Leads Is More Important Than Ever

A five-step guide for translating press coverage into new customers.
Deborah A. Geiger | 4 min read
4 Tips for Building Your PR Toolbox
Marketing

4 Tips for Building Your PR Toolbox

What you need to get attention from journalists and publications.
Haley Hoffman Smith | 6 min read
SEO Needs to Be Part of Your PR Strategy
SEO Tips

SEO Needs to Be Part of Your PR Strategy

No, PR and SEO are not the same thing. But for best results, they belong together.
Cheryl Snapp Conner | 6 min read
What to Do When You Wake Up to a PR Crisis
Crisis Management

What to Do When You Wake Up to a PR Crisis

Unfortunately, the old saying that 'all press is good press' is wrong. But you can survive.
Cheryl Snapp Conner | 7 min read
What Franchises Should Know Before Hiring a PR Firm
Insider Franchises

What Franchises Should Know Before Hiring a PR Firm

Franchisors and franchisees alike can benefit from a talented PR firm that can get the attention of new customers. Here's how to find a match.
Hayden Field | 3 min read
When Goop Went Viral for the Wrong Reasons, the Company Took These Steps to Rebuild Its Reputation
Success

When Goop Went Viral for the Wrong Reasons, the Company Took These Steps to Rebuild Its Reputation

What small businesses can learn from how Goop handled an onslaught of negative PR.
Hayden Field | 8 min read
What Communicators Can Learn From Martin Luther King, Jr.'s 'I Have a Dream' Speech
Leadership

What Communicators Can Learn From Martin Luther King, Jr.'s 'I Have a Dream' Speech

Looking back on the lessons in one of the greatest speeches in American history.
David Murray | 7 min read
The Dangers of Overpromising and Under-Delivering
Leadership

The Dangers of Overpromising and Under-Delivering

Seven potentially perilous outcomes of making careless assurances.
Jonathan Herrick | 7 min read