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How to Do PR When You're Bootstrapped and Don't Have Connections

DIY PR campaigns are difficult when bootstrapped, but still doable with the right strategies.

Farhana Rahman

· 10 min read

PR Ethics Lessons From 'Roman Holiday'

The perils of overly cozy media relationships can be very real. Learn when to walk away from a story.

Curtis Sparrer

· 4 min read

How to Pitch a Story to a Reporter Without Offending Them

The best way to get information in the hands of reporters without wasting their - or your - time.

John Boitnott

· 5 min read

Less Selling, More Storytelling: 5 Expert Tips on Doing Low-Cost PR for Your New Business

Startups that have just launched are inherently less newsworthy. Founders need to capture the media's interest beyond press releases and company milestones.

Bryan Janeczko

· 14 min read

10 Ways to Get Global PR Exposure

Gain global market exposure and increase brand awareness through the power of publicity.

Adrian Falk

· 5 min read

3 Revenue-Generating Activities for Your Virtual Assistant

This trio of tips will help your remote administrator drive visibility and income to your business.

Jeff J Hunter

· 3 min read

More Than Changing Racist Names, Brands Must Create New Social Footprints

The five things brands with troublesome logos and history must do to change.

Myriam Sidibe

· 6 min read

Cheryl Snapp Conner

· 9 min read

Using PR to Generate New Leads Is More Important Than Ever

A five-step guide for translating press coverage into new customers.

Deborah A. Geiger

· 4 min read

4 Tips for Building Your PR Toolbox

What you need to get attention from journalists and publications.

Haley Hoffman Smith

· 6 min read

SEO Needs to Be Part of Your PR Strategy

No, PR and SEO are not the same thing. But for best results, they belong together.

Cheryl Snapp Conner

· 6 min read

What to Do When You Wake Up to a PR Crisis

Unfortunately, the old saying that 'all press is good press' is wrong. But you can survive.

Cheryl Snapp Conner

· 7 min read