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Public Relations

Take It From The Pros

How to Create a Polished CEO Presence Worthy of Mark Zuckerberg Without Hiring a Staff

The Facebook founder has a team that would be the envy of most startups simply to make him look good on social media.
Innovation

Could Entrepreneurial Enterprises Help Revitalize News?

We need to use technology to fix news, not just disrupt it
Take It From The Pros

A 5-Step Checklist to Maximize Press Coverage for Your Business

You're doing PR all wrong. The good news: It isn't hard to start doing it right, and it might even cost less than you think.
Real Entrepreneurs

What It Means to Be an "Intrepreneur," According to This SVP

When super athletes hang up their sneakers, Debbie Spander helps coach them to their next level of greatness.
Take It From The Pros

10 Ways to Market Your Business Online for $500

You won't worry that your budget isn't big enough when you know how to squeeze the most from every buck.
Public Relations

What Startups Should Do Differently When It Comes to PR

Startups must specifically address the unique needs and challenges of being a new company while creating their PR strategy.
Public Relations

PR 101: How to Talk to a PR Professional

Here are five tips on having an effective conversation to help you reach your end goal.
SEO

Local SEO Is a Perfect Match for These 4 Industries

Are you a plumber, lawyer, computer whiz, restaurant owner? Here's why SEO is your path to a potentially big business boost.
Team Work

How to Boost Your Digital Marketing With PR

Strategies to drive new business should complement -- not replace -- one other because they drive growth symbiotically.
Facebook Marketing

Here's How Facebook Has Reduced the Need to Pay for PR

Facebook news and advertising enables companies to do for themselves much, but not all, of what they have customarily hired public relations firms to accomplish.
Growth Strategies

Scale-up Secrets From 7-Figure Entrepreneurs

Taking your business to the next level isn't as hard as getting it to make money in the first place.
Public Relations

How Your Public Relations Effort Should Look Like a Military Assault

Content marketing is your "troops on the ground." Your PR "air cover" provides those troops with third-party credibility.
Take It From The Pros

Safeguarding Your Brand in Trump's Social Media World

The President-elect's willingness to slam individuals and specific companies on Twitter is a new concern for brand defenders.