Public Relations

Don't Let 'Stealth Mode' Sink Your Startup
Marketing

Don't Let 'Stealth Mode' Sink Your Startup

If you want investors, partners or customers to notice you, they have to know you exist.
Zach Ferres
How to Recover From a Major Online Blunder
Make More Happen

How to Recover From a Major Online Blunder

Digital disasters such as bad reviews, unfavorable news coverage or public embarrassments can be very damaging to your bottom line and business vitality.
Derek Newton
Disney Faces PR Crisis, Risk of Legal Action After Gator Attack
Disney

Disney Faces PR Crisis, Risk of Legal Action After Gator Attack

Several legal experts differed in their assessments of Disney's potential legal liability in the attack, but most agreed the company would have a strong impetus to quickly settle any case.
Looking Good When the Rest of the Industry Looks Bad
Marketing Bootcamp

Looking Good When the Rest of the Industry Looks Bad

Don't be like Target or General Motors -- avoid reputation blunders by taking these four steps.
Cris Burnam
Entrepreneurs Who Speak for Themselves Don't Need to Hire PR
Marketing Bootcamp

Entrepreneurs Who Speak for Themselves Don't Need to Hire PR

Handing your PR over to someone else can actually make getting press coverage less likely.
Janet Murray
The PR Costs of a Legal Fight
Marketing Bootcamp

The PR Costs of a Legal Fight

Lawsuits Cost More Than Money, But Mediation Can Be a Major PR Win.
Derek Newton
Why the PR Industry Must Become More Data Focused
Marketing Bootcamp

Why the PR Industry Must Become More Data Focused

Chief marketing officers in other industries are mulling tremendous troves of data. Why not PR firms?
Zach Cutler
7 Ways to Get PR Before You Can Afford to Hire a PR Manager
Marketing Bootcamp

7 Ways to Get PR Before You Can Afford to Hire a PR Manager

Add media attention to that list of startup essentials you have to get done, even if you have to learn as you go.
Mike Kappel
You Just Got a Bad Media Review. Now, What?
Marketing Bootcamp

You Just Got a Bad Media Review. Now, What?

First, take a deep breath. Then ask your fans for their help.
Luke Lappala
5 Things to Look for in a PR Agency
Marketing Bootcamp

5 Things to Look for in a PR Agency

A good PR company is worth its weight in gold, so do your due diligence when it comes time to bring one on board.
Zach Cutler
10 Experts Tell How to Get Great PR in Just 15 Minutes A Day
Marketing Bootcamp

10 Experts Tell How to Get Great PR in Just 15 Minutes A Day

Want to spread your news to a journalist? For some reason, these people respond to tweets -- which they'd never do with email.
Josh Steimle
What to Consider When Evaluating Potential PR Partners
Marketing Bootcamp

What to Consider When Evaluating Potential PR Partners

Identifying the right PR firm lies in locating an agency that is affordable and free of conflicts of interest.
Chuck Cohn
Pump up Your PR: Put Some Narrative into Your PR Announcements
Marketing Bootcamp

Pump up Your PR: Put Some Narrative into Your PR Announcements

Don't see an event or announcement at your company as just that. Connect it to the 'story' your product tells, for more impact -- and sales.
Craig Corbett
The Resignation of Theranos's COO Is a Major Bid for Atonement
Theranos

The Resignation of Theranos's COO Is a Major Bid for Atonement

Ramesh 'Sunny' Balwani has long been a key figure at the company and one of the closest confidants of the company's founder and CEO, Elizabeth Holmes.
Roger Parloff