6 Secrets to More PR in Less Than an Hour a Day
Talk is cheap. So get your customers chatting. HARO, anyone?
4 Behavioral Styles to Know When Networking
Understanding these types of behavior will allow you to develop stronger working relationships with potential partners.
Make More Happen
Finding Employee Brand Evangelists
The best people to speak for your company may already be on your payroll.
5 Ways to Generate Publicity for Your Company
You need a story to tell and be available to tell it whenever a journalist is willing to listen.
The PR Secrets to a Successful Soft Launch
Whether you are an online service or a local eatery, having a soft launch is a solid strategy to put your business through a stress test.
3 Questions to Ask Before Hiring a PR Agency
It can be tricky finding the right public relations agency for your startup. Where do you start?
5 Ways to Amplify Your Media Coverage
Whenever you have a press mention, keep the party going by sharing that coverage with your shareholders.
How to Choose the Best PR Firm for Your Company
Not all agencies are created equally.
4 Tips for Successfully Launching a New Product From the Co-Founder of 5-Hour Energy
The veteran energy drink marketing master shares the secrets to getting your merchandise in the right place -- into customers' hands.
Kim Lachance Shandrow
The Secrets to Getting Journalists to Notice Your Pitch
Our PR expert, Lindsey Groepper, tells us the best way to reach out to reporters at major publications.
Where on Earth Is Buzz? Why Honey Nut Cheerios Nixed Its Busy Bee.
General Mills Canada aims to put a cause-marketing bee in your bonnet about the horrifying plight of our pollinating friends. But first, your contact information, please.
Kim Lachance Shandrow
Radicals & Visionaries
How to Be the Entrepreneur Reporters Call First
You can't buy publicity as valuable as a favorable media interview. Make it easy for reporters and they'll call you again.
Start Up Your Day
Study Finds People Think Robots Will Replace Humans at Many Jobs, Just Not Their Own -- Start Up Your Day Roundup
Plus: More than half of startups in the UK say being acquired is their long-term goal.
The 'When' and 'How' of Using PR Correctly
Publicity is a great way to market your business and build brand awareness for those with not a lot of cash on hand.
Starting a Business
Reprints & Licensing
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