Public Relations

Why the PR Industry Must Become More Data Focused
Marketing Bootcamp

Why the PR Industry Must Become More Data Focused

Chief marketing officers in other industries are mulling tremendous troves of data. Why not PR firms?
Zach Cutler
7 Ways to Get PR Before You Can Afford to Hire a PR Manager
Marketing Bootcamp

7 Ways to Get PR Before You Can Afford to Hire a PR Manager

Add media attention to that list of startup essentials you have to get done, even if you have to learn as you go.
Mike Kappel
You Just Got a Bad Media Review. Now, What?
Marketing Bootcamp

You Just Got a Bad Media Review. Now, What?

First, take a deep breath. Then ask your fans for their help.
Luke Lappala
5 Things to Look for in a PR Agency
Marketing Bootcamp

5 Things to Look for in a PR Agency

A good PR company is worth its weight in gold, so do your due diligence when it comes time to bring one on board.
Zach Cutler
10 Experts Tell How to Get Great PR in Just 15 Minutes A Day
Marketing Bootcamp

10 Experts Tell How to Get Great PR in Just 15 Minutes A Day

Want to spread your news to a journalist? For some reason, these people respond to tweets -- which they'd never do with email.
Josh Steimle
What to Consider When Evaluating Potential PR Partners
Marketing Bootcamp

What to Consider When Evaluating Potential PR Partners

Identifying the right PR firm lies in locating an agency that is affordable and free of conflicts of interest.
Chuck Cohn
Pump up Your PR: Put Some Narrative into Your PR Announcements
Marketing Bootcamp

Pump up Your PR: Put Some Narrative into Your PR Announcements

Don't see an event or announcement at your company as just that. Connect it to the 'story' your product tells, for more impact -- and sales.
Craig Corbett
The Resignation of Theranos's COO Is a Major Bid for Atonement
Theranos

The Resignation of Theranos's COO Is a Major Bid for Atonement

Ramesh 'Sunny' Balwani has long been a key figure at the company and one of the closest confidants of the company's founder and CEO, Elizabeth Holmes.
Roger Parloff
5 Ways to Get Media Coverage as a Startup
Marketing Bootcamp

5 Ways to Get Media Coverage as a Startup

Breaking news at your company? Who ya gonna call?
Jayson DeMers
How to Find and Approach the Right Reporters
Marketing Bootcamp

How to Find and Approach the Right Reporters

Why pay for an ad when you can get immediate, widely read coverage in the media?
Zach Cutler
The 'Entrepreneur's Obligation': Investing in Your Startup Ecosystem
Community building

The 'Entrepreneur's Obligation': Investing in Your Startup Ecosystem

Helping local small businesses isn't just the right thing to do. It's good for business.
Kelsey Meyer
This Startup Offers Publicists a Better Alternative to Clogging Journalists' Inboxes
Marketing Bootcamp

This Startup Offers Publicists a Better Alternative to Clogging Journalists' Inboxes

Two sisters are behind Babbler, which just raised more than $2 million and aims to better connect media and PR professionals with a social network-like platform.
Nina Zipkin
How to Get Noticed in Today's Crowded Business Environment
Marketing Bootcamp

How to Get Noticed in Today's Crowded Business Environment

Just because the business world is changing doesn't mean you should look to some tried-and-true tactics to stand out.
Karen Mishra
The Right and Wrong Way to Write Useful Thought Leadership Content
Marketing Bootcamp

The Right and Wrong Way to Write Useful Thought Leadership Content

People don't want to read about how great you are, they want to read about how they can become great.