social media hacks
It happened to Kitchenaid. It happened to Burger King. A crisis could happen to your company, too. Here's how to prepare.
Remember, you're a human being, not a collection of images and posts.
Learn from Delta's crisis communications strategy.
Social Media Marketing
Social media campaigns fail all the time. The culprit? Hashtags are too often just an afterthought.
Your PR firm will be a creative engine for your company, once you have built a productive relationship.
Bringing the embattled Olympic swimmer onto the show is a shameless attempt to boost ratings.
These PR hacks will work for you because they're not focused on you, they're focused on the journalists you're targeting.
If you're a small business, doing your own PR is all about crafting pitches and getting them to the right people.
Ryan Lochte is merely the latest in a very long line of people who made their problems much, much worse by lying for fear of the truth.
Every aspiring entrepreneur or pioneer has the power to leave an imprint on society and within their industry for future generations.
Nobody does sales better than anybody who has bought a product and is raving about it to their friends.
Having an airtight crisis response plan in place can help mitigate even the worst disaster.
With Donald Trump's controversial statements flooding news headlines, business owners and spokespeople are becoming more aware of just how much their representation in the media can affect the way they are viewed in the public sphere.
Ask the Expert
Jessica Herrin, the founder of Stella & Dot, offers up tips on how to build brand awareness early on -- and hopefully gain customers.
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© 2017 Entrepreneur Media, Inc.