Public Relations

How to Develop a Social Media-Crisis Strategy
social media hacks

How to Develop a Social Media-Crisis Strategy

It happened to Kitchenaid. It happened to Burger King. A crisis could happen to your company, too. Here's how to prepare.
Pratik Dholakiya
3 Brand Building Secrets From Beauty Expert Michelle Phan
Branding

3 Brand Building Secrets From Beauty Expert Michelle Phan

Remember, you're a human being, not a collection of images and posts.
Nina Zipkin
4 Tips for Handling a Delta-Sized Customer Experience Debacle
Public Relations

4 Tips for Handling a Delta-Sized Customer Experience Debacle

Learn from Delta's crisis communications strategy.
Your Hashtag and Your Brand Go Hand in Hand
Social Media Marketing

Your Hashtag and Your Brand Go Hand in Hand

Social media campaigns fail all the time. The culprit? Hashtags are too often just an afterthought.
Ray Hennessey
7 Tips for Getting Your Money's Worth Now That You've Hired a PR Firm
Public Relations

7 Tips for Getting Your Money's Worth Now That You've Hired a PR Firm

Your PR firm will be a creative engine for your company, once you have built a productive relationship.
Aishwarya Iyer
Why 'Dancing With the Stars' Should Replace Ryan Lochte -- With Me
Public Relations

Why 'Dancing With the Stars' Should Replace Ryan Lochte -- With Me

Bringing the embattled Olympic swimmer onto the show is a shameless attempt to boost ratings.
Jonathan Long
5 Tiny PR Hacks to Boost Your Startup's Exposure
Marketing

5 Tiny PR Hacks to Boost Your Startup's Exposure

These PR hacks will work for you because they're not focused on you, they're focused on the journalists you're targeting.
Steve Young
6 Do-It-Yourself PR Tips for Small Businesses
Public Relations

6 Do-It-Yourself PR Tips for Small Businesses

If you're a small business, doing your own PR is all about crafting pitches and getting them to the right people.
Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.
Crisis Management

Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.

Ryan Lochte is merely the latest in a very long line of people who made their problems much, much worse by lying for fear of the truth.
Jim Joseph
Being Daring And Disruptive Is How Great Pioneers Conquer Their Industry
Disruption

Being Daring And Disruptive Is How Great Pioneers Conquer Their Industry

Every aspiring entrepreneur or pioneer has the power to leave an imprint on society and within their industry for future generations.
Federico Re
So, What's a Brand Ambassador and Why Are They Important?
brand ambassadors

So, What's a Brand Ambassador and Why Are They Important?

Nobody does sales better than anybody who has bought a product and is raving about it to their friends.
Derek Newton
Managing a Crisis to Avert #Majorfail
Crisis Management

Managing a Crisis to Avert #Majorfail

Having an airtight crisis response plan in place can help mitigate even the worst disaster.
Brenton Hayden
'Trumping' Bad Press: 5 Reasons to Listen to Your PR Team
Public Relations

'Trumping' Bad Press: 5 Reasons to Listen to Your PR Team

With Donald Trump's controversial statements flooding news headlines, business owners and spokespeople are becoming more aware of just how much their representation in the media can affect the way they are viewed in the public sphere.
Melissa DiGianfilippo
The 3 Best Ways for Your Business to Get Early Exposure
Ask the Expert

The 3 Best Ways for Your Business to Get Early Exposure

Jessica Herrin, the founder of Stella & Dot, offers up tips on how to build brand awareness early on -- and hopefully gain customers.
Jessica Herrin