Public Relations: Page 3
The 5 Essential Elements of a PR Pitch That Will Land
Is there anything new to say about how to write a successful pitch? Maybe not. But this veteran PR pro has a handful of tactics she routinely employs to get client results.
4 Reasons Your PR Campaign Isn't Driving Sales — and How to Fix Them
Media coverage can be lucrative, but you need to employ the right strategies.
Former PR Exec Accused of Involving Celebrities in 'Fictitious' Campaigns Pleads Guilty to Defrauding Victims Out of $3.8 Million
Andrew Garson pled guilty to one count of wire fraud and agreed to pay $3,754,068 in restitution to the victims of his crime. His sentencing is scheduled for February 28, 2024.
Waiting For a PR Crisis Is Like Wearing a Bullseye On Your Back. Here Are Some Proactive Steps You Can Take That Could Save Your Brand.
A PR misstep or outright crisis is becoming increasingly common. Regardless of the years open, entrepreneurs, startups and businesses must start preparing and building a solid public reputation for their companies. Reputations can be threatened or severely damaged instantly, and likely out of no fault of your own. Prepare now.
How Your Social Media Presence Impacts the Success of Your PR Efforts
With platforms undergoing constant changes, what's the best way for brands to navigate the social media chaos to maximize their PR efforts?
How Subscription Models Like Meta Verified and X Premium Have Transformed the PR Landscape
How the verification checkmarks affect the PR landscape, shifting from credibility badges to mere identity confirmations and what this means for genuine brand storytelling in the digital age.
6 Tips for Choosing the Best PR Agency for Your Company
Choosing the right PR agency can profoundly impact your brand's reputation and success. Dive into actionable tips to find the agency that aligns with your objectives, budget and culture.
Supercharge Your Brand Awareness with These Game-Changing PR Tools
If you want a strong brand presence — and therefore more loyal customers — you need to unlock the power of two specific components of a public relations strategy.
Does Going 'Woke' Mean Going Broke? Inside the Polarized World of Socially Conscious Branding.
The best politically charged marketing and PR campaigns are ones where brands have an exact understanding of their customer profile and have gained a comprehensive analysis of their likes, dislikes, fears, and motivations.
How a Strong Personal Brand Can Justify Charging a Premium
A strong personal brand enhances the ability to charge premium prices by elevating perceived value and exclusivity and plays a crucial role in amplifying PR efforts, standing out in a saturated market, and establishing credibility and opportunities across various industries.
Pros or Pretenders? How to Choose a Reliable PR Agency in 6 Steps
With a multitude of names vying for clients' attention, how can you be certain that you're selecting a dependable PR contractor?
5 High-Profile Reputation Nightmares Your Brand Can Learn from
Several high-profile PR nightmares provide a window into what works and how not to steer your company through a crisis of confidence.
5 Key Things You Need Before Launching a PR Campaign
These elements will help your company successfully secure media coverage.
How to Respond When You're the Target of Bad Press
You know the saying "Any press is good press"? Don't believe it. Here are some tips from a seasoned PR vet on how to make the best of a bad situation.
How to Build Your Personal Brand and Enhance Your Google Presence Through the Power of Public Relations
The evolving role of PR and its impact on crafting personal narratives, building credibility and strategically managing online reputation for a robust digital presence.