Public Relations

Public Relations

What Netflix Just Taught Entrepreneurs About Mitigating a PR Nightmare

Netflix's response to its Kevin Spacey PR crisis shows that nothing is more important than protecting the brand you've worked so hard to build.
Media Coverage

Answering This One Question Can Boost Positive PR Coverage

If you didn't own the store, why would you care that it's opening?
Press Coverage

5 Reasons Your Startup Isn't Getting the PR You Need

Understanding and working with the requirements of journalists covering your industry will go a long way toward increasing your company's visibility.
Branding

3 Branding Goals I Know You Can Accomplish This Year

Establishing and achieving branding goals early on will inevitably leave your clients with a positive perception about your company for years to come.
Public Relations

Public Relations Hacks You Can Use for Your Business

How to start a pitch email, how many you should send and more.
Small Businesses

8 Ways to Be Your Own PR Firm

No business is so small it doesn't have to market or manage relations with customers and the community, but many are too small to afford professional help.
Networking

Unlike Many Things That Are a Lot of Work, Trade Shows Are Worth It

All the hassles, costs and travel time are a small price for what you learn and the contacts you probably wouldn't otherwise make.
Press Coverage

5 Insights About the Media That Every Marketer Should Know

Unless you've been arrested, reporters aren't interested in your company. Once you understand that, you can make a plan.
Crisis Management

If a PR Crisis Happens to Your Company, Will You Know What to Do? 5 Tips.

If the time comes when you and your company are in a bad spot, having done some advance planning will help.
Public Relations

5 Ways to Land Media Coverage for Your Startup Without Hiring a PR Firm

Make friends with journalists, and have a story to tell.
Television

6 Rules for Acing Your First TV Appearance

Get it right the first time and you won't need luck to get invited back.
Public Relations

Want to Stand Out in a Journalist's Crowded Inbox? There's an App for That.

Technology might be your best friend when it comes to standing out in a sea of boring press releases.
Marketing

Give It Away! 3 Reasons to Create Shareable Content and Distribute It for Free.

Sales-heavy ads are far less engaging to today's audiences than quality, shareable content. What are you doing about that?
Public Relations

Is My Tech Startup Ready for PR?

Getting coverage in the mainstream press is more than just sending a pitch email to a reporter.
Pitching

5 Public Relations Tips to Help You Write a Pitch Someone Will Actually Read

Are you respectful of other people's time and energy?
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