Bringing the embattled Olympic swimmer onto the show is a shameless attempt to boost ratings.
These PR hacks will work for you because they're not focused on you, they're focused on the journalists you're targeting.
If you're a small business, doing your own PR is all about crafting pitches and getting them to the right people.
Ryan Lochte is merely the latest in a very long line of people who made their problems much, much worse by lying for fear of the truth.
Every aspiring entrepreneur or pioneer has the power to leave an imprint on society and within their industry for future generations.
Nobody does sales better than anybody who has bought a product and is raving about it to their friends.
Make More Happen
Having an airtight crisis response plan in place can help mitigate even the worst disaster.
With Donald Trump's controversial statements flooding news headlines, business owners and spokespeople are becoming more aware of just how much their representation in the media can affect the way they are viewed in the public sphere.
Ask the Expert
Jessica Herrin, the founder of Stella & Dot, offers up tips on how to build brand awareness early on -- and hopefully gain customers.
Principles are less about what to do than they are about how to do it. Adopt these precepts and prosper.
Always be graceful in response to criticism or a rejection, even if you're not feeling it.
Effective PR relies on mastering the rules for interacting with the publicity gatekeepers. Learn them to help get the word out about your company.
The goal of media outreach is to reach a wider audience, not to collect logos to post on your webpage.
Step up, speak up and create your own media. If nobody pays attention, get help.
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© 2017 Entrepreneur Media, Inc.