Public Relations

6 Secrets to More PR in Less Than an Hour a Day
Marketing Bootcamp

6 Secrets to More PR in Less Than an Hour a Day

Talk is cheap. So get your customers chatting. HARO, anyone?
Edward Yang
4 Behavioral Styles to Know When Networking
Marketing Bootcamp

4 Behavioral Styles to Know When Networking

Understanding these types of behavior will allow you to develop stronger working relationships with potential partners.
Ivan Misner
Finding Employee Brand Evangelists
Make More Happen

Finding Employee Brand Evangelists

The best people to speak for your company may already be on your payroll.
Derek Newton
5 Ways to Generate Publicity for Your Company
Getting Publicity

5 Ways to Generate Publicity for Your Company

You need a story to tell and be available to tell it whenever a journalist is willing to listen.
Jacqueline Whitmore
The PR Secrets to a Successful Soft Launch
Marketing Bootcamp

The PR Secrets to a Successful Soft Launch

Whether you are an online service or a local eatery, having a soft launch is a solid strategy to put your business through a stress test.
Lindsey Groepper
3 Questions to Ask Before Hiring a PR Agency
Marketing Bootcamp

3 Questions to Ask Before Hiring a PR Agency

It can be tricky finding the right public relations agency for your startup. Where do you start?
Elliot Tomaeno
5 Ways to Amplify Your Media Coverage
Marketing Bootcamp

5 Ways to Amplify Your Media Coverage

Whenever you have a press mention, keep the party going by sharing that coverage with your shareholders.
Zach Cutler
How to Choose the Best PR Firm for Your Company
Marketing Bootcamp

How to Choose the Best PR Firm for Your Company

Not all agencies are created equally.
Lindsey Groepper
4 Tips for Successfully Launching a New Product From the Co-Founder of 5-Hour Energy
Marketing Bootcamp

4 Tips for Successfully Launching a New Product From the Co-Founder of 5-Hour Energy

The veteran energy drink marketing master shares the secrets to getting your merchandise in the right place -- into customers' hands.
Kim Lachance Shandrow
The Secrets to Getting Journalists to Notice Your Pitch
Marketing Bootcamp

The Secrets to Getting Journalists to Notice Your Pitch

Our PR expert, Lindsey Groepper, tells us the best way to reach out to reporters at major publications.
Lindsey Groepper
Where on Earth Is Buzz? Why Honey Nut Cheerios Nixed Its Busy Bee.
Marketing Bootcamp

Where on Earth Is Buzz? Why Honey Nut Cheerios Nixed Its Busy Bee.

General Mills Canada aims to put a cause-marketing bee in your bonnet about the horrifying plight of our pollinating friends. But first, your contact information, please.
Kim Lachance Shandrow
How to Be the Entrepreneur Reporters Call First
Radicals & Visionaries

How to Be the Entrepreneur Reporters Call First

You can't buy publicity as valuable as a favorable media interview. Make it easy for reporters and they'll call you again.
Jennifer Jager
Study Finds People Think Robots Will Replace Humans at Many Jobs, Just Not Their Own -- Start Up Your Day Roundup
Start Up Your Day

Study Finds People Think Robots Will Replace Humans at Many Jobs, Just Not Their Own -- Start Up Your Day Roundup

Plus: More than half of startups in the UK say being acquired is their long-term goal.
Lindsay Friedman
The 'When' and 'How' of Using PR Correctly
Marketing Bootcamp

The 'When' and 'How' of Using PR Correctly

Publicity is a great way to market your business and build brand awareness for those with not a lot of cash on hand.
Lindsey Groepper