Public Relations
Why You Should Stop Touting Your 'Six-Figure Business' in Your Media Pitches
Big claims might be killing your media outreach.
3 Ways Direct-to-Consumer Brands Can Leverage Media Coverage
How to make your DTC PR dollars go further, decrease conversion friction and keep customers loyal.
8 Key Performance Indicators for PR -- What Really Matters?
There's no gold standard for tracking and measuring PR success, but these KPIs can paint a clearer picture of a campaign's results.
5 Overlooked Business Outcomes of PR for Fast-Growing Companies
Every company, no matter the size, can learn from the globe's largest brands that view PR holistically.
Feeding Your Ego Won't Help Your Business Grow
That pay-to-play press release in the classified section might feel good to see, but it won't build your business.
The #VetDayPledge: A Simple, No-Cost PR Opportunity for Any Business
The #VetDayPledge unites Americans around the simple message of thanking our veterans for their service.
A Google Exec Declared Guest Blogging 'Dead' in 2014, But Here's How to Make It Pay Dividends in 2022 and Beyond
Contrary to popular opinion, guest blogging isn't dead -- as long as you use these eight strategies to maximize your brand's results.
How PR Can Attract Investors and Add Value to Your Startup
If you're looking to get your startup funded, here's how to use PR to attract investors.
Harness the Power of New Public Relations Technology
Technology is here to help. Embrace it and watch your client list grow.
PR Pitches Getting Lost in the Abyss? This Storytelling Advice Will Help the Right People Find Them.
Advice from a PR pro on how to use storytelling across multiple dimensions to get to where you really want to go.
How Technology Has Changed Business Communication
Technology has forever changed the business communication landscape.
5 Ways Nonprofits Can Elevate Their PR Game
Here are five PR tips for nonprofits to think like a for-profit to improve their public awareness and grow community support for their missions.
4 Magic Spells for Instant PR Results
Looking to get earned media coverage for your company? A public-relations wizard shares the secret spells and charms that can zap some sizzle into a PR campaign.
How to Use Different Social-Media Platforms to Build Press Relationships
Here's how to make the critical press connections that help your company get featured.
5 Very Specific Ways to Get Noticed By Top Design Magazines
Know exactly how to stand out in an editor's inbox, regardless of the design trends.