How Your Public Relations Effort Should Look Like a Military Assault
Content marketing is your "troops on the ground." Your PR "air cover" provides those troops with third-party credibility.
Safeguarding Your Brand in Trump's Social Media World
The President-elect's willingness to slam individuals and specific companies on Twitter is a new concern for brand defenders.
How to Get the Media Hooked On Your Company
With everyone's products vying for media attention, here's how to get them interested in your company.
Small Business PR
6 Ways to Go Mainstream and Develop Your Brand
Here is how to get the press and influencers to notice you.
Inspiring Your Team
Turn Your Staff Into a Sales Force
All companies want motivated employees that bring inspiration and create customer goodwill.
6 Common Mistakes of DIY Public Relations
If you want to do you own PR, you can. But avoid these six rookie errors.
This Entrepreneur Built a Cosmetics Startup, Sold It, Then Founded a PR Firm
Jessy Fofana co-founded a company that was eventually sold to Ecko before building a PR firm while freelancing.
Spinning a Yarn: 5 Ways to Weave a Story Around Your Startup
To get noticed, match your great product with an eye-grabbing narrative.
Inspiring Your Team
'Digital Unicorn' Is the Next Big Marketing Hire You Want to Make
If ever you find someone with the soul of a PR maestro and the brain of a data scientist, make an offer.
3 Signs It's Time to Fire the Boss
Firing an executive is sure to create anxiety but sometimes you have no alternative except to push past your fears and make a change.
24-Year-Old PR Mogul Richard Lorenzen's 5 Tips for Millennial Entrepreneurs
Look for base hits, not home runs, this PR professional advises.
social media hacks
How to Develop a Social Media-Crisis Strategy
It happened to Kitchenaid. It happened to Burger King. A crisis could happen to your company, too. Here's how to prepare.
3 Brand Building Secrets From Beauty Expert Michelle Phan
Remember, you're a human being, not a collection of images and posts.
4 Tips for Handling a Delta-Sized Customer Experience Debacle
Learn from Delta's crisis communications strategy.
Starting a Business
Reprints & Licensing
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