Make More Happen
So, What's a Brand Ambassador and Why Are They Important?
Nobody does sales better than anybody who has bought a product and is raving about it to their friends.
Managing a Crisis to Avert #Majorfail
Having an airtight crisis response plan in place can help mitigate even the worst disaster.
'Trumping' Bad Press: 5 Reasons to Listen to Your PR Team
With Donald Trump's controversial statements flooding news headlines, business owners and spokespeople are becoming more aware of just how much their representation in the media can affect the way they are viewed in the public sphere.
The 3 Best Ways for Your Business to Get Early Exposure
Jessica Herrin, the founder of Stella & Dot, offers up tips on how to build brand awareness early on -- and hopefully gain customers.
10 Principles for Creating an Effective Public Relations Plan
Principles are less about what to do than they are about how to do it. Adopt these precepts and prosper.
From 'the Horse's Mouth': What Editor Feedback Can Teach You
Always be graceful in response to criticism or a rejection, even if you're not feeling it.
8 Etiquette Tips to Stay on the Good Side of the Media
Effective PR relies on mastering the rules for interacting with the publicity gatekeepers. Learn them to help get the word out about your company.
3 Essentials for Creating an Effective PR Campaign
The goal of media outreach is to reach a wider audience, not to collect logos to post on your webpage.
4 Ways CEOs Can Create an Effective PR Strategy
Step up, speak up and create your own media. If nobody pays attention, get help.
The 3 Rules for a Publishable Op-Ed
Opinion articles are great PR and branding opportunities. But many people get them wrong. Here's how to get op-eds right.
12 Ways to Land Media Coverage Without a Press Release
The are many more ways to approach the media than with the zillionth press release they will receive that afternoon.
The 5 Answers You Need Before Hiring a PR Agency
There are countless benefits to engaging with the media, if you have confidence in who is making the introductions.
Strategically Discussing Strategy
Be truly strategic and limit your use of the word to the cases where it means something.
Make More Happen
What You Can Learn From Microsoft's 3 Recent Public Blunders
Some PR gaffes could have been avoided through a better understanding of company values.
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