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Public Relations

Team Work

How to Communicate Effectively During a Crisis

While you hope to never experience a crisis situation in your business, here's how to be prepared.
Public Relations

When to Spend on PR and When to do It Yourself (or Not at All)

You sold your story to your customers. You can sell it to the media too.
Leadership

5 Leadership Failures That Contributed to the United Fiasco

Every CEO is vulnerable to United-esque PR disaster when their organizations veer from their core values.
Team Work

What to Do When You're Getting Bad Press

A step-by-step gameplan for when your company is in the news for the wrong reasons
Team Work

Getting the Right Press Coverage for Your Business

If you want to make the media your friend and build a connection with reporters that will keep you and your business in a positive light, follow these eight tips.
Public Relations

4 Ways To Master Media Interviews (Even If You've Been Burned Before)

In a world where a company's reputation can come crumbling moments after a single ill-advised tweet, one interview gone awry can be just as damaging.
Team Work

How to Improve Your Networking Skills

If you want to succeed in business, you need to surround yourself with the right people.
Gen X

I'm A Gen Xer -- Here's Why You Should Stop Ignoring Me

Why marketers should re-engage today's most 'ambidextrous' generation.
Public Relations

What We Can Learn From Cheerios' Potential PR Crisis

How the cereal brand courted -- and then avoided -- controversy.
Public Relations

The New PR: 5 Content and News Distribution Strategies You Need to Master

Success in the modern marketplace requires a savvy mix of social media, shareable content and even paid placement.
Customer Leads

How to Create an Endless Stream of Clients for Your Coaching Business

Feeding the internet's insatiable appetite for content is how you get known to the people who will want your services.
Serial Entrepreneurs

A Well-Known Tech Watchdog Dishes on the Writing Beat

Rob Pegoraro started his career in the mailroom without training in tech, writing or sorting mail.
Media Coverage

You're Not Elon Musk or Richard Branson. Here's What You Need to Know About Approaching the Media.

There is a tiny number of very famous entrepreneurs everybody wants to interview and a very large number nobody has heard of.
Publicity

Fake News and the Threat to Your Brand: 4 Things You Can Do About It Now

While Facebook has made the spread of information faster and easier, CEOs should not be surprised they need to take steps to protect themselves from false information in the media.