Public Relations

8 Etiquette Tips to Stay on the Good Side of the Media
Marketing Bootcamp

8 Etiquette Tips to Stay on the Good Side of the Media

Effective PR relies on mastering the rules for interacting with the publicity gatekeepers. Learn them to help get the word out about your company.
Craig Corbett
3 Essentials for Creating an Effective PR Campaign
Marketing Bootcamp

3 Essentials for Creating an Effective PR Campaign

The goal of media outreach is to reach a wider audience, not to collect logos to post on your webpage.
Craig Corbett
4 Ways CEOs Can Create an Effective PR Strategy
Public Relations

4 Ways CEOs Can Create an Effective PR Strategy

Step up, speak up and create your own media. If nobody pays attention, get help.
Ayodeji Onibalusi
The 3 Rules for a Publishable Op-Ed
Marketing Bootcamp

The 3 Rules for a Publishable Op-Ed

Opinion articles are great PR and branding opportunities. But many people get them wrong. Here's how to get op-eds right.
Derek Newton
12 Ways to Land Media Coverage Without a Press Release
Marketing Bootcamp

12 Ways to Land Media Coverage Without a Press Release

The are many more ways to approach the media than with the zillionth press release they will receive that afternoon.
Renée Warren
The 5 Answers You Need Before Hiring a PR Agency
Marketing Bootcamp

The 5 Answers You Need Before Hiring a PR Agency

There are countless benefits to engaging with the media, if you have confidence in who is making the introductions.
Craig Corbett
Strategically Discussing Strategy
Leadership Skills

Strategically Discussing Strategy

Be truly strategic and limit your use of the word to the cases where it means something.
Alex Slater
What You Can Learn From Microsoft's 3 Recent Public Blunders
Make More Happen

What You Can Learn From Microsoft's 3 Recent Public Blunders

Some PR gaffes could have been avoided through a better understanding of company values.
Nina Zipkin
Got a Burning PR or Social Media Question? Ask Our Expert Kristina Libby.
Ask the Expert

Got a Burning PR or Social Media Question? Ask Our Expert Kristina Libby.

She is looking to answer your nagging questions, including those focused on PR, social media, promotion and building a brand.
Andrea Huspeni
Don't Let 'Stealth Mode' Sink Your Startup
Customer Experience

Don't Let 'Stealth Mode' Sink Your Startup

If you want investors, partners or customers to notice you, they have to know you exist.
Zach Ferres
How to Recover From a Major Online Blunder
Make More Happen

How to Recover From a Major Online Blunder

Digital disasters such as bad reviews, unfavorable news coverage or public embarrassments can be very damaging to your bottom line and business vitality.
Derek Newton
Disney Faces PR Crisis, Risk of Legal Action After Gator Attack
Disney

Disney Faces PR Crisis, Risk of Legal Action After Gator Attack

Several legal experts differed in their assessments of Disney's potential legal liability in the attack, but most agreed the company would have a strong impetus to quickly settle any case.
Looking Good When the Rest of the Industry Looks Bad
Marketing Bootcamp

Looking Good When the Rest of the Industry Looks Bad

Don't be like Target or General Motors -- avoid reputation blunders by taking these four steps.
Cris Burnam
Entrepreneurs Who Speak for Themselves Don't Need to Hire PR
Marketing Bootcamp

Entrepreneurs Who Speak for Themselves Don't Need to Hire PR

Handing your PR over to someone else can actually make getting press coverage less likely.
Janet Murray