Public Relations

So, What's a Brand Ambassador and Why Are They Important?
Make More Happen

So, What's a Brand Ambassador and Why Are They Important?

Nobody does sales better than anybody who has bought a product and is raving about it to their friends.
Derek Newton
Managing a Crisis to Avert #Majorfail
Crisis Management

Managing a Crisis to Avert #Majorfail

Having an airtight crisis response plan in place can help mitigate even the worst disaster.
Brenton Hayden
'Trumping' Bad Press: 5 Reasons to Listen to Your PR Team
Marketing Bootcamp

'Trumping' Bad Press: 5 Reasons to Listen to Your PR Team

With Donald Trump's controversial statements flooding news headlines, business owners and spokespeople are becoming more aware of just how much their representation in the media can affect the way they are viewed in the public sphere.
Melissa DiGianfilippo
The 3 Best Ways for Your Business to Get Early Exposure
Marketing Bootcamp

The 3 Best Ways for Your Business to Get Early Exposure

Jessica Herrin, the founder of Stella & Dot, offers up tips on how to build brand awareness early on -- and hopefully gain customers.
Jessica Herrin
10 Principles for Creating an Effective Public Relations Plan
Marketing Bootcamp

10 Principles for Creating an Effective Public Relations Plan

Principles are less about what to do than they are about how to do it. Adopt these precepts and prosper.
Craig Cincotta
From 'the Horse's Mouth': What Editor Feedback Can Teach You
Writing

From 'the Horse's Mouth': What Editor Feedback Can Teach You

Always be graceful in response to criticism or a rejection, even if you're not feeling it.
Craig Corbett
8 Etiquette Tips to Stay on the Good Side of the Media
Marketing Bootcamp

8 Etiquette Tips to Stay on the Good Side of the Media

Effective PR relies on mastering the rules for interacting with the publicity gatekeepers. Learn them to help get the word out about your company.
Craig Corbett
3 Essentials for Creating an Effective PR Campaign
Marketing Bootcamp

3 Essentials for Creating an Effective PR Campaign

The goal of media outreach is to reach a wider audience, not to collect logos to post on your webpage.
Craig Corbett
4 Ways CEOs Can Create an Effective PR Strategy
Public Relations

4 Ways CEOs Can Create an Effective PR Strategy

Step up, speak up and create your own media. If nobody pays attention, get help.
Ayodeji Onibalusi
The 3 Rules for a Publishable Op-Ed
Marketing Bootcamp

The 3 Rules for a Publishable Op-Ed

Opinion articles are great PR and branding opportunities. But many people get them wrong. Here's how to get op-eds right.
Derek Newton
12 Ways to Land Media Coverage Without a Press Release
Marketing Bootcamp

12 Ways to Land Media Coverage Without a Press Release

The are many more ways to approach the media than with the zillionth press release they will receive that afternoon.
Renée Warren
The 5 Answers You Need Before Hiring a PR Agency
Marketing Bootcamp

The 5 Answers You Need Before Hiring a PR Agency

There are countless benefits to engaging with the media, if you have confidence in who is making the introductions.
Craig Corbett
Strategically Discussing Strategy
Leadership Skills

Strategically Discussing Strategy

Be truly strategic and limit your use of the word to the cases where it means something.
Alex Slater
What You Can Learn From Microsoft's 3 Recent Public Blunders
Make More Happen

What You Can Learn From Microsoft's 3 Recent Public Blunders

Some PR gaffes could have been avoided through a better understanding of company values.
Nina Zipkin