Public Relations

Public Relations

5 Fantastic Examples of CEOs and Marketers Who Averted Potential PR Disasters

Facebook's CEO and COO are now apologizing. Maybe they should have done that sooner.
Getting Publicity

How to Tell Stories the Media Won't Ignore

Good press is born of drama and conflict, struggle and victory. When you conceive your publicity pitch, make it epic.
Public Relations

How to Get Huge Exposure for Your Business in 3 to 5 Minutes

Position yourself as an expert on a TV or radio show and you're almost guaranteed to get leads.
Marketing

Use Your Expertise to Drive Your Brand

A simple and effective way to make your voice heard is to brand yourself as an expert.
Crisis Management

What Entrepreneurs Can Learn From Theranos's Fall From Grace

Honesty and transparency are vital for success. Don't let your customers hear from somebody else that you've sold them a work in progress.
Job Descriptions

7 Ways to Intrigue an Audience That Knows Nothing About You or Your Job

Every job has its own incoherent jargon that only insiders know. Sifting that out and thinking back to when you were a newbie can help you make what you do intelligible to those who don't yet know.
Marketing

Better Marketing, Better Sales: 5 Marketing Don'ts From Papa John's

The NFL "take a knee" protests were a marketing challenge but Papa John's should have been able to respond without getting in the news as the preferred pizza of Nazis.
Public Relations

New Media Equals New PR Opportunities for Business Owners

Internet media outlets, from blogs to podcasts, provide access to the very customers you seek.
Public Relations

4 Innovative Ways to Get Media Coverage

Journalists are people, too. Addressing their challenges helps eliminate obstacles to your company's getting PR.
Publicity

Is Sending Out a Press Release Really Worth the Money?

The press release industry generates a lot of money-but it might not hold any value for your business.
Crisis Management

10 Commandments of Successfully Managing a Business Crisis

Commandment number one is beginning preparing before anything has gone wrong.
Public Relations

5 Technologies That Can Prevent PR Nightmares

Today's technologies can make corporate snafus go viral in an instant. Fortunately, they can also be used to nip them in the bud.
Reputation Management

7 Steps to Take When Preparing a Corporate Apology

If your company makes a mistake, there are important steps you should take to ensure you are saying the right things, the right way.
Bootstrapping

4 Strategies for Skipping the VC Dog-and-Pony Show So You Really Own Your Company

With the right strategies in place, successful business can be built with little to no funding.
Public Relations

What Netflix Just Taught Entrepreneurs About Mitigating a PR Nightmare

Netflix's response to its Kevin Spacey PR crisis shows that nothing is more important than protecting the brand you've worked so hard to build.
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