Public Relations: Page 2
This Graduate Student Started a Side Hustle to Help Pay Tuition. It Earned Over $115,000 Last Year — More Than His Full-Time Job.
In 2017, Carter Osborne launched a side gig to "take the edge off" tuition payments for graduate school. But it would grow into a much larger — and lucrative — venture.
Should You Hire a PR Firm or a Boutique PR Firm? (And What's the Difference?)
There's little argument that PR efforts are vital, if not downright necessary, to the success of present-day entrepreneurship. But many businesses still debate the merits of taking on an outside agency, and even once they're convinced, what type of firm should they hire: specialist or generalist?
Does PR Actually Help Increase Sales? Yes — Just Do It Right and Be Patient
The value of PR extends beyond immediate numbers, emphasizing long-term brand reputation and loyalty, which ultimately contribute to sustained business success.
These Are the Elite PR Secrets You Must Know to Get Noticed — and Escape Backlash, According to an Expert Who Helps Celebrities Do Just That
AI might be taking the industry by storm, but it can't replace the human element, says Liza Anderson, founder of Anderson Group Public Relations.
The 5 Essential Elements of a PR Pitch That Will Land
Is there anything new to say about how to write a successful pitch? Maybe not. But this veteran PR pro has a handful of tactics she routinely employs to get client results.
4 Reasons Your PR Campaign Isn't Driving Sales — and How to Fix Them
Media coverage can be lucrative, but you need to employ the right strategies.
Former PR Exec Accused of Involving Celebrities in 'Fictitious' Campaigns Pleads Guilty to Defrauding Victims Out of $3.8 Million
Andrew Garson pled guilty to one count of wire fraud and agreed to pay $3,754,068 in restitution to the victims of his crime. His sentencing is scheduled for February 28, 2024.
Waiting For a PR Crisis Is Like Wearing a Bullseye On Your Back. Here Are Some Proactive Steps You Can Take That Could Save Your Brand.
A PR misstep or outright crisis is becoming increasingly common. Regardless of the years open, entrepreneurs, startups and businesses must start preparing and building a solid public reputation for their companies. Reputations can be threatened or severely damaged instantly, and likely out of no fault of your own. Prepare now.
How Your Social Media Presence Impacts the Success of Your PR Efforts
With platforms undergoing constant changes, what's the best way for brands to navigate the social media chaos to maximize their PR efforts?
How Subscription Models Like Meta Verified and X Premium Have Transformed the PR Landscape
How the verification checkmarks affect the PR landscape, shifting from credibility badges to mere identity confirmations and what this means for genuine brand storytelling in the digital age.
6 Tips for Choosing the Best PR Agency for Your Company
Choosing the right PR agency can profoundly impact your brand's reputation and success. Dive into actionable tips to find the agency that aligns with your objectives, budget and culture.
Supercharge Your Brand Awareness with These Game-Changing PR Tools
If you want a strong brand presence — and therefore more loyal customers — you need to unlock the power of two specific components of a public relations strategy.
Does Going 'Woke' Mean Going Broke? Inside the Polarized World of Socially Conscious Branding.
The best politically charged marketing and PR campaigns are ones where brands have an exact understanding of their customer profile and have gained a comprehensive analysis of their likes, dislikes, fears, and motivations.
How PR and SEO Can Converge to Supercharge Your Online Exposure
Boost online visibility and improve search engine rankings by integrating public relations and SEO strategies.
How a Strong Personal Brand Can Justify Charging a Premium
A strong personal brand enhances the ability to charge premium prices by elevating perceived value and exclusivity and plays a crucial role in amplifying PR efforts, standing out in a saturated market, and establishing credibility and opportunities across various industries.