Public Relations

I'm A Gen Xer -- Here's Why You Should Stop Ignoring Me
Gen X

I'm A Gen Xer -- Here's Why You Should Stop Ignoring Me

Why marketers should re-engage today's most 'ambidextrous' generation.
Jarrod Walpert
What We Can Learn From Cheerios' Potential PR Crisis
Public Relations

What We Can Learn From Cheerios' Potential PR Crisis

How the cereal brand courted -- and then avoided -- controversy.
Alex Slater
The New PR: 5 Content and News Distribution Strategies You Need to Master
Public Relations

The New PR: 5 Content and News Distribution Strategies You Need to Master

Success in the modern marketplace requires a savvy mix of social media, shareable content and even paid placement.
Bob Geller
How to Create an Endless Stream of Clients for Your Coaching Business
Customer Leads

How to Create an Endless Stream of Clients for Your Coaching Business

Feeding the internet's insatiable appetite for content is how you get known to the people who will want your services.
Kimanzi Constable
A Well-Known Tech Watchdog Dishes on the Writing Beat
Serial Entrepreneurs

A Well-Known Tech Watchdog Dishes on the Writing Beat

Rob Pegoraro started his career in the mailroom without training in tech, writing or sorting mail.
Jordan French
In a Brand Crisis, Should You Turn to Social Media Marketing or PR?
Crisis Management

In a Brand Crisis, Should You Turn to Social Media Marketing or PR?

A guide to using social media marketing and PR during crisis communications.
Andrea Holland and Sarah Elder
You're Not Elon Musk or Richard Branson. Here's What You Need to Know About Approaching the Media.
Media Coverage

You're Not Elon Musk or Richard Branson. Here's What You Need to Know About Approaching the Media.

There is a tiny number of very famous entrepreneurs everybody wants to interview and a very large number nobody has heard of.
Kimanzi Constable
Fake News and the Threat to Your Brand: 4 Things You Can Do About It Now
Publicity

Fake News and the Threat to Your Brand: 4 Things You Can Do About It Now

While Facebook has made the spread of information faster and easier, CEOs should not be surprised they need to take steps to protect themselves from false information in the media.
John Pilmer
How to Create a Polished CEO Presence Worthy of Mark Zuckerberg Without Hiring a Staff
Take It From The Pros

How to Create a Polished CEO Presence Worthy of Mark Zuckerberg Without Hiring a Staff

The Facebook founder has a team that would be the envy of most startups simply to make him look good on social media.
Lesya Liu
Could Entrepreneurial Enterprises Help Revitalize News?
Innovation

Could Entrepreneurial Enterprises Help Revitalize News?

We need to use technology to fix news, not just disrupt it
Art Zeile
A 5-Step Checklist to Maximize Press Coverage for Your Business
Take It From The Pros

A 5-Step Checklist to Maximize Press Coverage for Your Business

You're doing PR all wrong. The good news: It isn't hard to start doing it right, and it might even cost less than you think.
Ryan Erskine
What Businesses Can Learn from #DeleteUber
Crisis Management

What Businesses Can Learn from #DeleteUber

Is your company prepared for a brand crisis?
Len Devanna
What It Means to Be an "Intrepreneur," According to This SVP
Real Entrepreneurs

What It Means to Be an "Intrepreneur," According to This SVP

When super athletes hang up their sneakers, Debbie Spander helps coach them to their next level of greatness.
Dan Bova
10 Ways to Market Your Business Online for $500
Take It From The Pros

10 Ways to Market Your Business Online for $500

You won't worry that your budget isn't big enough when you know how to squeeze the most from every buck.
Jonathan Long
OK

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