Public Relations

Social Media

How to Use Social Media as a Public Relations Tool

Are you connecting with your target audience?
Publicity

The Simple 4-Step Process for Getting Yourself on TV

Successfully pitching a producer is not nearly as hard as successfully pitching an investor.
Crisis Management

5 Lessons Entrepreneurs Can Learn About Preparing for Crisis Communications

Ubiquitous cell phone cameras mean every embarrassing mistake you or an employee makes is made in public.
Bootstrapping

4 Ways to Make Things Happen on a Tight Budget

Most startups fail. Learning the the 'why' behind the numbers is crucial to being among the thriving few.
Customer Service

6 Ways Your Customer Service Department Can Generate More Revenue

Your customers love you, but are they improving your bottom line?
Marketing

7 Delivery Skills for Public Speaking

Discover smart delivery and strategy tactics and the exercises you can practice so you can improve your speaking skills.
Marketing

How to Communicate Effectively During a Crisis

While you hope to never experience a crisis situation in your business, here's how to be prepared.
Public Relations

When to Spend on PR and When to do It Yourself (or Not at All)

You sold your story to your customers. You can sell it to the media too.
Leadership

5 Leadership Failures That Contributed to the United Fiasco

Every CEO is vulnerable to United-esque PR disaster when their organizations veer from their core values.
Crisis Management

What to Do When You're Getting Bad Press

A step-by-step gameplan for when your company is in the news for the wrong reasons
Marketing

Getting the Right Press Coverage for Your Business

If you want to make the media your friend and build a connection with reporters that will keep you and your business in a positive light, follow these eight tips.
Public Relations

4 Ways To Master Media Interviews (Even If You've Been Burned Before)

In a world where a company's reputation can come crumbling moments after a single ill-advised tweet, one interview gone awry can be just as damaging.
Marketing

How to Improve Your Networking Skills

If you want to succeed in business, you need to surround yourself with the right people.
Gen X

I'm A Gen Xer -- Here's Why You Should Stop Ignoring Me

Why marketers should re-engage today's most 'ambidextrous' generation.
Public Relations

What We Can Learn From Cheerios' Potential PR Crisis

How the cereal brand courted -- and then avoided -- controversy.
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