Public Relations: Page 4
3 Powerful PR Tools Small Businesses Can Use to Soar to New Heights
Discover the key tactics and best practices for leveraging social media, content marketing and paid media in your PR endeavors to catapult your small business to new levels of success.
A Practical Guide to Preparing Your Brand for National Media Exposure
From preparing your website for an influx of traffic to updating your social media profiles, we'll cover the key areas you need to focus on to ensure your brand is ready to shine when the spotlight hits.
3 PR Strategies to Help Your Startup Attract Investors
Here are three ways pre-launch startups can use PR to secure funding.
Your PR Is Doomed Without a Consistent Digital Strategy. Here's Why.
Here's why launching a digital PR campaign won't make sense until you've established a solid and consistent digital strategy.
5 Common Misconceptions About Public Relations
There are several misconceptions surrounding the field of public relations that can hinder entrepreneurs from fully leveraging its power.
How Real Estate Agents Can Effectively Leverage the Power of Public Relations
In the fiercely competitive world of real estate, establishing a reputable brand and gaining clients' trust is crucial for success.
How AI Can Augment Human Creativity with Efficiency
Generative AI platforms are revolutionizing the PR industry by automating the job's most tedious tasks, allowing PR professionals to work more efficiently and effectively. And as long as it's supervised by humans, AI implementation can lead to more compelling PR campaigns, with AI performing the majority of the work and humans adding the final touches to achieve the most optimal results.
5 Creative Ways to Earn Media Coverage Even When You Don't Have News
Positive, ongoing media coverage is more than just good brand awareness — but most organizations don't have news to share all the time. Marketing and PR teams need to get creative to keep that media coverage coming. Here are a few ideas.
5 Ways to Build and Maintain Valuable Relationships With Journalists — and Why It Matters
Building genuine relationships with journalists is essential in today's digital media world.
I Accidentally Became a Successful Entrepreneur. Here Are 5 Mistakes I Learned to Avoid When Starting a Business
PR is, at its core, storytelling. And the story of my now-thriving solo-owned business has been fraught with as many mistakes as successes, as many fall down the ladder as steps up. It's from my missteps, in fact, that I learned even more than from my triumphs, and this article presents 5 of my biggest blunders on the road to a flourishing small business.
How Public Relations Builds Trust and Credibility for Your Startup
Learn how PR strategies like media connections, brand storytelling and customer relationship management can promote and maintain a thriving business
In a Downturn, It's Not Enough to Have Good Financials — Brand Visibility Is the New Currency.
Visibility has proven to be tied to making more money and being more successful. I've been asked by many founders how they can generate visibility successfully and quickly, so here are my tips.
5 Questions to Ask a PR Pro Before Hiring Them
You probably haven't considered asking these questions, but they're a great way to find the right PR firm for your business.
5 Key Tips to Restore Your Reputation After a PR Crisis
A PR crisis is always negative, but by using these five tips, the damage can be limited.
How to Stop Your CEO's Reputation From Damaging Your Business
Amidst company leaders going viral for callous and unsympathetic communication, here's how to make sure your CEO's reputation is helping, not hindering, your company.