Public Relations

5 Things to Look for in a PR Agency
Public Relations

5 Things to Look for in a PR Agency

A good PR company is worth its weight in gold, so do your due diligence when it comes time to bring one on board.
Zach Cutler
10 Experts Tell How to Get Great PR in Just 15 Minutes A Day
Public Relations

10 Experts Tell How to Get Great PR in Just 15 Minutes A Day

Want to spread your news to a journalist? For some reason, these people respond to tweets -- which they'd never do with email.
Josh Steimle
What to Consider When Evaluating Potential PR Partners
Public Relations

What to Consider When Evaluating Potential PR Partners

Identifying the right PR firm lies in locating an agency that is affordable and free of conflicts of interest.
Chuck Cohn
Pump up Your PR: Put Some Narrative into Your PR Announcements
Public Relations

Pump up Your PR: Put Some Narrative into Your PR Announcements

Don't see an event or announcement at your company as just that. Connect it to the 'story' your product tells, for more impact -- and sales.
Craig Corbett
The Resignation of Theranos's COO Is a Major Bid for Atonement
Theranos

The Resignation of Theranos's COO Is a Major Bid for Atonement

Ramesh 'Sunny' Balwani has long been a key figure at the company and one of the closest confidants of the company's founder and CEO, Elizabeth Holmes.
Roger Parloff
5 Ways to Get Media Coverage as a Startup
Public Relations

5 Ways to Get Media Coverage as a Startup

Breaking news at your company? Who ya gonna call?
Jayson DeMers
How to Find and Approach the Right Reporters
Public Relations

How to Find and Approach the Right Reporters

Why pay for an ad when you can get immediate, widely read coverage in the media?
Zach Cutler
The 'Entrepreneur's Obligation': Investing in Your Startup Ecosystem
Community building

The 'Entrepreneur's Obligation': Investing in Your Startup Ecosystem

Helping local small businesses isn't just the right thing to do. It's good for business.
Kelsey Meyer
This Startup Offers Publicists a Better Alternative to Clogging Journalists' Inboxes
Public Relations

This Startup Offers Publicists a Better Alternative to Clogging Journalists' Inboxes

Two sisters are behind Babbler, which just raised more than $2 million and aims to better connect media and PR professionals with a social network-like platform.
Nina Zipkin
How to Get Noticed in Today's Crowded Business Environment
Marketing

How to Get Noticed in Today's Crowded Business Environment

Just because the business world is changing doesn't mean you should look to some tried-and-true tactics to stand out.
Karen Mishra
The Right and Wrong Way to Write Useful Thought Leadership Content
Thought Leaders

The Right and Wrong Way to Write Useful Thought Leadership Content

People don't want to read about how great you are, they want to read about how they can become great.
PR Expert: Social Media Has Obliterated Traditional Public Relations
Entrepreneur Network

PR Expert: Social Media Has Obliterated Traditional Public Relations

Victoria Kent talks about the changing landscape of her profession in this video interview with C1 Revolution.
Entrepreneur Network
4 Tips on Writing Guest Articles Without Ruffling Editors' Feathers
Blogging

4 Tips on Writing Guest Articles Without Ruffling Editors' Feathers

Give value to your brand by careful crafting of an article that offers valuable opinions and advice to a wide audience.
Craig Corbett
Reporters Don't Take Orders and Other PR Truths
Public Relations

Reporters Don't Take Orders and Other PR Truths

Getting media attention is a challenge. Dictating the result if you succeed is impossible.
Adam Fine