Effective PR relies on mastering the rules for interacting with the publicity gatekeepers. Learn them to help get the word out about your company.
The goal of media outreach is to reach a wider audience, not to collect logos to post on your webpage.
Step up, speak up and create your own media. If nobody pays attention, get help.
Opinion articles are great PR and branding opportunities. But many people get them wrong. Here's how to get op-eds right.
The are many more ways to approach the media than with the zillionth press release they will receive that afternoon.
There are countless benefits to engaging with the media, if you have confidence in who is making the introductions.
Be truly strategic and limit your use of the word to the cases where it means something.
Some PR gaffes could have been avoided through a better understanding of company values.
Ask the Expert
She is looking to answer your nagging questions, including those focused on PR, social media, promotion and building a brand.
If you want investors, partners or customers to notice you, they have to know you exist.
Make More Happen
Digital disasters such as bad reviews, unfavorable news coverage or public embarrassments can be very damaging to your bottom line and business vitality.
Several legal experts differed in their assessments of Disney's potential legal liability in the attack, but most agreed the company would have a strong impetus to quickly settle any case.
Don't be like Target or General Motors -- avoid reputation blunders by taking these four steps.
Handing your PR over to someone else can actually make getting press coverage less likely.