Public Relations

Marketing

Better Marketing, Better Sales: 5 Marketing Don'ts From Papa John's

The NFL "take a knee" protests were a marketing challenge but Papa John's should have been able to respond without getting in the news as the preferred pizza of Nazis.
Public Relations

New Media Equals New PR Opportunities for Business Owners

Internet media outlets, from blogs to podcasts, provide access to the very customers you seek.
Public Relations

4 Innovative Ways to Get Media Coverage

Journalists are people, too. Addressing their challenges helps eliminate obstacles to your company's getting PR.
Publicity

Is Sending Out a Press Release Really Worth the Money?

The press release industry generates a lot of money-but it might not hold any value for your business.
Crisis Management

10 Commandments of Successfully Managing a Business Crisis

Commandment number one is beginning preparing before anything has gone wrong.
Public Relations

5 Technologies That Can Prevent PR Nightmares

Today's technologies can make corporate snafus go viral in an instant. Fortunately, they can also be used to nip them in the bud.
Reputation Management

7 Steps to Take When Preparing a Corporate Apology

If your company makes a mistake, there are important steps you should take to ensure you are saying the right things, the right way.
Bootstrapping

4 Strategies for Skipping the VC Dog-and-Pony Show So You Really Own Your Company

With the right strategies in place, successful business can be built with little to no funding.
Public Relations

What Netflix Just Taught Entrepreneurs About Mitigating a PR Nightmare

Netflix's response to its Kevin Spacey PR crisis shows that nothing is more important than protecting the brand you've worked so hard to build.
Media Coverage

Answering This One Question Can Boost Positive PR Coverage

If you didn't own the store, why would you care that it's opening?
Press Coverage

5 Reasons Your Startup Isn't Getting the PR You Need

Understanding and working with the requirements of journalists covering your industry will go a long way toward increasing your company's visibility.
Branding

3 Branding Goals I Know You Can Accomplish This Year

Establishing and achieving branding goals early on will inevitably leave your clients with a positive perception about your company for years to come.
Public Relations

Public Relations Hacks You Can Use for Your Business

How to start a pitch email, how many you should send and more.
Small Businesses

8 Ways to Be Your Own PR Firm

No business is so small it doesn't have to market or manage relations with customers and the community, but many are too small to afford professional help.
Networking

Unlike Many Things That Are a Lot of Work, Trade Shows Are Worth It

All the hassles, costs and travel time are a small price for what you learn and the contacts you probably wouldn't otherwise make.