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I've Worked in PR for 17 Years. Here's Why You Shouldn't Hire Me. Entrepreneurs often think they need PR. Most don't.

By Jon Bier Edited by Frances Dodds

This story appears in the November 2024 issue of Entrepreneur. Subscribe »

Wellphoto | Stock.Adobe.Com

I recently met with a potential client. They've been in business for a few years, and they're eager to start growing fast. That's why they want press. "Get me a big feature in a major publication," they told me.

Then I told them three truths they didn't want to hear:

Hard truth #1: You probably won't get that feature.

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