There Are Three Types of 'No,' Says the World's Leading Door-to-Door Sales Expert. Here's How to Know Which One You're Hearing I've heard "no" more times than I can count. Here's how I turn objections into sales.

I began my career as a door-to-door salesman. It was hard. I would barely get my first sentence out, and their response would be, "Not interested!" — followed by a slammed door.

These days, I'm a little disappointed when I don't get any pushback. I'll think, Wait a minute, come on, hit me with something! Why? Because after a successful career in sales, and now running a training agency for salespeople called The D2D Experts, I know something now that I didn't when I started: Nine times out of 10, if a prospect doesn't raise a single objection, they aren't really listening. They've checked out, and when you get to the end, they'll say something like, "Can you leave me some information? I'll call you if I'm interested."

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