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5 Reasons Brand Storytelling Is Critical to Your Marketing Strategy

Your story motivates customers to choose your business, stay with it and help it grow.

learn more about Tatiana Dumitru

By Tatiana Dumitru

Opinions expressed by Entrepreneur contributors are their own.

Your business can't afford to be a faceless entity — just one more potential choice in a sea of options. Thriving businesses connect with audiences on a deeper level, engaging with them in ways that create lasting, more enthusiastic relationships. That's where brand storytelling comes in.

Stories are a scientifically proven method of stimulating interest, getting people's attention and keeping it. Brand storytelling is a marketing method that uses a narrative to define your brand and connect your business with your customers. Your story becomes a linking device that spotlights and celebrates your shared values.

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