5 Reasons Brand Storytelling Is Critical to Your Marketing Strategy
Your story motivates customers to choose your business, stay with it and help it grow.
By Tatiana Dumitru •
Opinions expressed by Entrepreneur contributors are their own.
Your business can't afford to be a faceless entity — just one more potential choice in a sea of options. Thriving businesses connect with audiences on a deeper level, engaging with them in ways that create lasting, more enthusiastic relationships. That's where brand storytelling comes in.
Stories are a scientifically proven method of stimulating interest, getting people's attention and keeping it. Brand storytelling is a marketing method that uses a narrative to define your brand and connect your business with your customers. Your story becomes a linking device that spotlights and celebrates your shared values.
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