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5 Strategies for Building a Sustainable Brand for Today's Market Customers want to connect with companies that demonstrate a commitment to social responsibility.

By Tatiana Dumitru

Opinions expressed by Entrepreneur contributors are their own.

Today, more than ever, consumers care where their money is going. They want to know that their spending is contributing to a solution to the larger challenges that face society (or, at least do no additional harm). Brands able to align their operations with this macro movement toward a more socially and environmentally friendly approach can reap substantial rewards: higher trust, better visibility, expanded marketplace growth opportunities and an enhanced bottom line.

Here are five essential tips to keep in mind when building, and talking about, a brand with sustainability at its core.

1. Understand your customers' expectations

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