5 Ways Marketing Strategy Has Changed Permanently
Marketers who embrace these changes will be able to grow their brands even if the downturn continues.
Opinions expressed by Entrepreneur contributors are their own.
The global crisis has permanently altered our world. Universities that do not go online while still engaging students will go bankrupt; many small businesses will struggle and collapse; some even say this is the end of the U.S. economic power. On the positive side, skies are bluer, we have all learned to practice better hygiene and appreciate infectious diseases, and we have learned to connect on a deeper level. Large groups of workers will never return to physical office space, allowing better cost efficiencies and a greater work-life balance, and higher education may become more affordable.
Marketing, too, will forever change. Marketers who embrace these changes will be able to grow their brands, even if the economic downturn lasts for years and becomes a depression. Seventy-six percent of people have picked up new habits, and 89 percent of these people plan to keep their new habits. Thirty-six percent of consumers plan to stay loyal to new brands they have used during the crisis.
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