Linda Orr, PhD

Principal at Orr Consulting

Dr. Linda Orr is a consultant specializing in marketing analytics, strategy and branding. She was a professor for over 20 years and has held senior positions at Upwork and Warner Bros Music. Orr is a published author of multiple books.

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How to Improve the Efficiency of Your Marketing Spend By 40 Percent

Why everyone, even the smallest businesses, needs marketing mix modeling (MMM).


Cómo mejorar la eficiencia de su inversión en marketing en un 40 por ciento

Por qué todo el mundo, incluso las empresas más pequeñas, necesita un modelo de mezcla de marketing (MMM).

Science & Technology

Healthcare is in Turmoil, But Technology Can Save Businesses Billions

Technology will save the American healthcare system while simultaneously helping all business owners save money and increase employee satisfaction and well-being.


5 Ways Marketing Strategy Has Changed Permanently

Marketers who embrace these changes will be able to grow their brands even if the downturn continues.

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