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5 Ways to Prepare for Your Podcast Interview You've scored a podcast interview to promote your business. Now what?

By Holly Irgens

Opinions expressed by Entrepreneur contributors are their own.

Small business owners should take advantage of each and every marketing opportunity and publicity tool to help spread the word about their company. As the thought leadership space gets crowded with traditional media outlets like print, TV and online media outlets, podcasts are an ideal way to garner press coverage in an in-depth interview featuring your brand. With the expected number of monthly listeners in the U.S. raising to over 100 million in 2021, podcasts are a marketing tool that small businesses cannot overlook.

Related: 6 Reasons Why Podcast Guesting Is An Untapped Marketing Tool

Between the value you get out of media coverage, including brand credibility, SEO boost, social proof and more, the opportunity in podcasts are limitless. Either by working with an expert or DIY-ing the outreach yourself, the goal would be to identify a specific topic that you can uniquely speak to. Then, align that subject matter with targeted podcasts, ideally that align with your target audience. Once you've connected with a few podcasts and reached out with an individual, thoughtful message, sooner or later you are bound to score an interview!

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