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6 Reasons Why Podcast Guesting Is An Untapped Marketing Tool Using podcast guesting as a marketing strategy can increase your bottom line in as little as one hour per month.

By Trevor Oldham

Opinions expressed by Entrepreneur contributors are their own.

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Podcasting is a rapidly growing industry. In 2020 alone there were over 900,000 new podcasts started. While many people are focused on starting and launching their own podcast there is an untapped marketing strategy that has resulted from the podcast industry growing so quickly: podcast guesting.

Podcast guesting is where you go on someone else's podcast. You spend anywhere from 20-45 minutes sharing your story and providing value to the podcast's audience. In return, you generate more influence and income for yourself. In as little as one hour per month, you could be reaching an audience you haven't tapped into before.

Related: The 10 Commandments of Podcasting

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