This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

6 Digital Marketing Strategies To Start Utilizing ASAP Predicting trends is difficult under normal circumstances, but 2021 could present even greater challenges.

By Akhilendra Sahu Edited by Russell Sicklick

Opinions expressed by Entrepreneur contributors are their own.

kate_sept2004 | Getty Images

Growing a social media-based business takes the same amount of effort as it does for any other business. People who think it's easy just haven't yet had the experience. Digital Marketing will help you with your growth. When small businesses start, their focus is usually on the way to get their first group of consumers through the door. They may believe in traditional avenues of advertising, like print ads and coupon mailers or perhaps large signs on the side of the road. Or, they may trust that since they know they provide an honest product or service, it's only a matter of time until customers will find their way to them. Initially, online marketing was just a moderate replacement and different avenue to market. Within the past few years, the importance of digital marketing has not only increased thousand-fold but become paramount to any growth strategy.

2020 saw brands and marketers stumbling to survive the unpredictable events that unfolded. Digital marketing has become a boon for companies despite these uncertain times. While the digital age had already started changing lives across industries and various verticals, this last year mainly saw digital marketing grow exponentially.

For businesses that were forced to close their stores and operations, digital marketing was the go-to alternative to stay on top of their customers' minds. The COVID-19 pandemic has changed the world in ways no one could have predicted. Human mobility is limited, cities are locked down, businesses are forced to temporarily or permanently close, and people are asked strictly to observe social distancing. With physical stores closed, businesses are boosting their digital marketing efforts to continue servicing customers and building new relationships.

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In