7 Ways to Get the Press Coverage You Want
As journalists, we hear this question from entrepreneurs all the time: "How can I convince you to write a story about my business?" The simple answer: Get our attention.
In 1939, a pastry company hired a man to eat 13 donuts while hanging upside-down on a plank extended from the roof of a Manhattan skyscraper. Given American litigiousness, a stunt like that wouldn't work today--but we'd want to write about it if it did.
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