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7 Ways to Get the Press Coverage You Want

This story appears in the October 2013 issue of Entrepreneur. Subscribe »
Illustrations by Dongyun Lee
Illustrations by Dongyun Lee

As journalists, we hear this question from entrepreneurs all the time: "How can I convince you to write a story about my ?" The simple answer: Get our attention.

In 1939, a pastry company hired a man to eat 13 donuts while hanging upside-down on a plank extended from the roof of a Manhattan skyscraper. Given American litigiousness, a stunt like that wouldn't work today--but we'd want to write about it if it did.

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