Diana Spechler & Jim O'Grady
Jim O'Grady is a reporter at WNYC and contributor to This American Life and Studio 360 with Kurt Andersen.
Diana Spechler is a novelist and contributor to The New York Times, The Wall Street Journal, GQ, Esquire, and others.
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Swamping journalists with an endless stream of press releases won't get you the coverage you want. Instead, get creative to get our attention.