Add Click-to-Call to Your Site Connect with customers by adding a click-to-call feature to your site.

You know how important good customer service is to the success of your website, so why not take it up a notch with click-to-call technology? The feature, which has grown more affordable and popular thanks to VoIP, gives customers real-time support, differentiates your site from the competition and can boost sales, too.

Click-to-call makes it easy for customers to connect directly with a sales or customer service agent: They simply click an icon on your site and input their phone number. Within seconds, they receive a call from an agent who can provide a guided online experience and even suggest complementary items and relevant offers based on the caller's information. "Click-to-call can immediately help address consumer buying concerns, encourage upsells and increase conversion from web-site visitors," says Sucharita Mulpuru, a senior analyst at Forrester Research in Cambridge, Massachusetts.

Click-to-call providers include eStara, LiveOfficeand LivePerson; prices vary. For example, LivePerson's click-to-call service, LiveCall, is part of the company's Contact Center solution, which offers live chat, e-mail management and FAQ for $150 per month. LiveOffice's service costs 10 cents per minute for each completed call. For eStara's higher-end product, there's a setup fee of several thousand dollars and a licensing fee based on call volume.