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Add Click-to-Call to Your Site Connect with customers by adding a click-to-call feature to your site.

By Melissa Campanelli

Opinions expressed by Entrepreneur contributors are their own.

You know how important good customer service is to the success of your website, so why not take it up a notch with click-to-call technology? The feature, which has grown more affordable and popular thanks to VoIP, gives customers real-time support, differentiates your site from the competition and can boost sales, too.

Click-to-call makes it easy for customers to connect directly with a sales or customer service agent: They simply click an icon on your site and input their phone number. Within seconds, they receive a call from an agent who can provide a guided online experience and even suggest complementary items and relevant offers based on the caller's information. "Click-to-call can immediately help address consumer buying concerns, encourage upsells and increase conversion from web-site visitors," says Sucharita Mulpuru, a senior analyst at Forrester Research in Cambridge, Massachusetts.

Click-to-call providers include eStara, LiveOfficeand LivePerson; prices vary. For example, LivePerson's click-to-call service, LiveCall, is part of the company's Contact Center solution, which offers live chat, e-mail management and FAQ for $150 per month. LiveOffice's service costs 10 cents per minute for each completed call. For eStara's higher-end product, there's a setup fee of several thousand dollars and a licensing fee based on call volume.

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