Become a Business Evangelist You're all fired up about your company's products and services, so make sure your employees are, too--and that they let everyone know it.

Company evangelism is reaching new heights as more entrepreneurs place staff members in this important role--or take it on themselves. Individuals in the new role of "company evangelist" are reinventing what was once thought of as PR, with the principal goal of building a community of customers who are passionate about the company's products and services.

Passion is contagious and, when channeled properly, leads to increased sales. Here are three tips to help you spread the good word through organizational evangelism.

1. Get customers fired up. Being an effective company evangelist requires taking your individual passion a step further and creating a message or cause that stimulates others to join your company's movement. Events, for example, are great ways to spread your message--whether from the podium or in less formal ways.