How to Reach New Markets
Want to bend your business in a better direction? Try a new market.
Opinions expressed by Entrepreneur contributors are their own.
Imagine you're the owner of a 7-year-old business that markets security camera systems to small retail stores. During a meeting with your advisors and senior staff, you decide it's time to expand. But how? You could market more expensive items to existing customers, or widen your service area by hiring more employees and adding another location. But it's possible your customers wouldn't be able to afford the pricey upgrades, and adding a new office would just be too costly. However, there's one solution that can significantly propel your company forward without any exhorbitant expenses: adapting your product line to a niche market.
Going after a different niche is a tried-and-true method of expanding a business. Although it's not risk-free, it can be safely accomplished if you follow these four important steps:
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve