Asking the Right Questions
You don't have to be a master inquisitor to ask your prospects all the right questions. Learn how to set yourself up to seal the deal every time.
By Barry Farber •
Opinions expressed by Entrepreneur contributors are their own.
As I started to write this column, I realized I had given myself an impossible task. How could I list the smartest sales questions to ask when there are so many? It's even more difficult when you consider that every question must be tailored to the customer, the situation and the stage of the sales cycle.
The questions you ask depend on whom you're selling to; you can't use a question the same way with every customer. The questions you'll see here, then, may not be the smartest questions you can ask, but each has a specific purpose and can be used to great advantage in the appropriate circumstance. Here are three areas to focus on so you can determine your customer's needs and ultimately make the sale:
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
