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Community is the Future of Shopify A community is a valuable asset that will keep your brand constantly moving forward.

By Mike Schmidt Edited by Russell Sicklick

Opinions expressed by Entrepreneur contributors are their own.

The convergence of social media and commerce has never been more exciting than now. Accelerated by the pandemic, direct to consumer ecommerce has become a top priority for creators, small businesses and legacy players looking to diversify their revenue streams.

Pinterest, TikTok, Instagram, Snapchat, Facebook and more will continue to create more ways for businesses to acquire customers, but what happens when these attention models get too expensive? How will ecommerce merchants acquire their first sales? Their first 100 or 1,000? How will merchants create a reproducible sales model? The answer is community. Community is the unique untapped advantage and potential moat that exists for every ecommerce merchant. Shopify is your ecommerce back office, and community is your defensibility. This is a helpful framework that we'll discuss throughout this article, and we'll assume you have an understanding of Shopify.

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