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Entrepreneurs Are Paying Wikipedia Editors to Create Profile Pages

It's technically against Wikipedia's rules. But that hasn't stopped this underground marketplace from thriving.

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This story appears in the July 2017 issue of Entrepreneur. Subscribe »

Three years after launching an online magazine for young entrepreneurs called Foundr, Nathan Chan decided it needed a page. "Any legitimate brand has one," he says. "All our competitors have pages." There were just two problems. Wikipedia strongly discourages people from creating their own pages. And the site's five-million-plus articles are largely created by 200,000-some volunteer editors, and it's unlikely one of them would suddenly take an interest in a small startup and build a page themselves.

Anatoliy Babiy | Getty Images

Related: 6 Ways To Increase Your Brand's Online Credibility

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