Subscribe to Entrepreneur for $5

3 Word-of-Mouth Marketing Tactics

And as a marketing method, it's downright unbeatable. Get customers to spread the word about your business with 3 simple strategies.

This story appears in the December 2006 issue of Entrepreneur. Subscribe »

Most everyone agrees: There's no better advertising than word-of-mouth. After all, a customer who calls you following a personal recommendation from a friend or colleague is more likely to buy. And that makes the pursuit of positive word-of-mouth every entrepreneur's holy grail.

Today, marketers have created a science out of winning word-of-mouth, or WOM. There's even a Word of Mouth Marketing Association for marketing professionals charged with building word-of-mouth for their companies. The truth is, the right kind of talk doesn't always come cheap, and you have to actively pursue WOM. For maximum results, build a formalized WOM program using at least one of the following three major tactics.

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks