This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Five Rules for Building Strong Connections Having a great product just isn't enough. Ultimately the people you know will make the difference in your business success. Here's how to find them.

By Katie Rossomano

Opinions expressed by Entrepreneur contributors are their own.

Most entrepreneurs know networking is important, but they may not realize just how crucial it is to the success of their new venture.

"Building a network helps entrepreneurs get their product to market and get the right people in place," says Alice Heiman, networking and sales expert and author of e-book Connecting Your Way to New Business. Heiman suggests five basic rules for building a trusted network that will help your startup succeed.

1. Start early. "Start building your network when you start building your product," Heiman says. Developing, creating, improving and finally perfecting your product or service is important, but entrepreneurs can become so focused on making something people want that they forget to make personal connections. "If you focus in on just that product, you're missing the opportunity to start building your network," she says.

Editor's Pick

Related Topics

Growing a Business

10 Creative Content Ideas Inspired by Gary Vaynerchuk to Break Through the Noise

Vee stresses the importance of building lifetime value by capturing audience attention first before chasing immediate conversions.

Business News

Kevin O'Leary Says to 'Survive the Rest of Your Life' You'll Need This Hefty Amount in Your Bank Account

The "Shark Star" explained the concept of passive income based on interest rates.

Business Process

50 Simple Questions to Ask Yourself Before the New Year

These questions, focused on branding and business growth, can help brands capitalize on past events and help you plan for the year ahead.

Growing a Business

6 Signs You Need an Executive Assistant

Executive or virtual assistants perform much more diverse functions than most people realize. Here are six signs you need to hire one.

Business News

Amazon Is Offering Students $25 Flights Home for the Holidays

Amazon partnered with StudentUniverse to sell thousands of $25 tickets for Prime Student members.

Business News

Man Sentenced to Prison After Secretly Filming Airbnb Guest in Shower, Threatening Her With Footage

The incident took place in 2020 in a Ceres, California home the guest shared with the owner's son.