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Five-Step Guide to Marketing a Business As Green Use these tips to avoid common pitfalls and strike the right balance for eco-conscious marketing.

By Matt Villano

Opinions expressed by Entrepreneur contributors are their own.

Selling Green

In the world of marketing, green is the new black.

Have a recycling program? That's green. Use LED light bulbs? That's green, too. Heck, if you go so far as to encourage employees to carpool to work, you might as well be able to say your business is green.

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