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Forget the Phone Book. How to Generate Leads for Local Businesses These tips will get your local business the online attention it deserves.

By Ann Handley

Opinions expressed by Entrepreneur contributors are their own.

The Talk of the Town

A big, fat Yellow Pages landed in my driveway the other day with an audible whomp. I promptly picked it up and deposited it into the recycling bin with a second whomp. Harsh, right? But when I'm searching for something local--be it a snow shovel or a cinnamon roll--the last thing I'd do is flip through the phone book.

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