For Subscribers
Forget the Phone Book. How to Generate Leads for Local Businesses These tips will get your local business the online attention it deserves.
By Ann Handley •
Opinions expressed by Entrepreneur contributors are their own.
A big, fat Yellow Pages landed in my driveway the other day with an audible whomp. I promptly picked it up and deposited it into the recycling bin with a second whomp. Harsh, right? But when I'm searching for something local--be it a snow shovel or a cinnamon roll--the last thing I'd do is flip through the phone book.
