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Generate Buzz about Your Business

Sometimes buzz happens. Most times, however, you need to create it.

This story appears in the February 2009 issue of Entrepreneur. Subscribe »

Psst, did you hear about the bank that sent everyone a potted plant and then performed random acts of kindness for people downtown?

When you're launching a or service, you want everyone to be pssting about your campaign. The way to do that is to climb out of the generic marketing box you're in and get viral with a buzzworthy campaign.

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