This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Guy Kawasaki on the Art of Enchantment The business guru shares his views on how to be really winning.

By Jennifer Wang

Opinions expressed by Entrepreneur contributors are their own.

Guy Kawasaki
Guy Kawasaki

Entrepreneurship is synonymous with selling, and being enchanting about it--by influencing behavior in "ethical, long-lasting ways"--will help you sell, says Guy Kawasaki, founding partner at Garage Technology Ventures, co-founder of and Apple Computer's former chief evangelist. He's also the bestselling author of 10 books, including, most recently, Enchantment: The Art of Changing Hearts, Minds, and Actions, chock-full of usable startup and social media tips on how to do just that.

Entrepreneur asked him to elaborate on a few things--and whether he thought "Guy Kawasaki" was appropriately enchanting. His answer: "Anyone who proclaims that he's enchanting, by definition, isn't. It's like bragging that you're modest."

Got it. But considering his 320,000-plus Twitter followers, we're pretty sure he's both.

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In