Guy Kawasaki on the Art of Enchantment The business guru shares his views on how to be really winning.
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Entrepreneurship is synonymous with selling, and being enchanting about it--by influencing behavior in "ethical, long-lasting ways"--will help you sell, says Guy Kawasaki, founding partner at Garage Technology Ventures, co-founder of Alltop.com and Apple Computer's former chief evangelist. He's also the bestselling author of 10 books, including, most recently, Enchantment: The Art of Changing Hearts, Minds, and Actions, chock-full of usable startup and social media tips on how to do just that.
Entrepreneur asked him to elaborate on a few things--and whether he thought "Guy Kawasaki" was appropriately enchanting. His answer: "Anyone who proclaims that he's enchanting, by definition, isn't. It's like bragging that you're modest."
Got it. But considering his 320,000-plus Twitter followers, we're pretty sure he's both.
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