How Do You Build a Customer Base? Follow These Steps.
It starts by asking questions. And ends by asking more questions.
Opinions expressed by Entrepreneur contributors are their own.
Q: I just launched a company, but I'm struggling to connect with my first customers. Help! -- Lisa, Oklahoma City
Before I started my businesses, I was a journalist. And rule number one when writing is this: Know your audience.
Many factors will determine how good a story is. Some variables are beyond your control, such as how forthcoming your subject will be, or what (maybe dumb) headline your editor will write. But the factor you can control is how much research you conduct, the questions you ask, and the follow-ups that help you find the information that really matters.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, get access to a ton of exclusive content and resources that will help grow your entrepreneurial mindset. You’ll find:
- Exclusive content from our network of today’s leading CEOs and business strategists
- Receive our flagship Entrepreneur Magazine - free!
- No more ads, and get access to the Entrepreneur+ homepage
- Free E-books written by our staff and other industry thought leaders