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How Every Entrepreneur Has Seemingly "Written" A Book Welcome to the (booming, misunderstood, game-changing, potentially manipulative) business of business books

By Jennifer Miller

This story appears in the April 2017 issue of Entrepreneur. Subscribe »

Illustrations by Viktor Koen

Sebastian Rusk always wanted to be a professional speaker. "That's why I was put on this planet," he says. "To impact thousands of people." He hadn't reached his goal yet, but he had lived the kind of inspirational life that makes for great talks. He'd lost everything in the recession and, with only $80 in his pocket, founded a successful social media consultancy called in southern Florida. But that next step -- the one onto the stage -- eluded him, which is why, in July 2013, he attended the annual National Speakers Association Conference in Philadelphia.

Related: The 25 Essential Books for Every Entrepreneur's Library

On the conference room floor, Rusk got to chatting with Adam Witty, CEO of a publishing company called Advantage Media Group. And Witty told Rusk that he was missing a crucial step in his path to keynote success.

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