How Grassroots Marketing Put This Craft Brewery On Tap for Success
"If it ain't fun, I ain't doin' it."
That's the business mantra that guided Meg Gill and Tony Yanow while building their Los Angeles-based craft brewery. In a little more than two years, Golden Road Brewing has become a $15 million-plus business with 155 employees.
Gill credits her first boss in the beer industry, Dale Katechis, founder of Lyons, Colo., brewery Oskar Blues, for this approach to business and for giving her the responsibility, at age 22 and with no industry experience, to become Oskar Blues' first California market manager.
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