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How Often Should I Update My Website? Despite what you may have heard, for many businesses, daily updates don't make sense.

By Mikal E. Belicove

Opinions expressed by Entrepreneur contributors are their own.

Q: How often should I update my website?

A: I take it your question is rooted in the buzz over how best to boost your search engine ranking. It's true that a steady stream of new posts and content can attract links from other websites and boost your search engine optimization, but let's be honest: For many businesses, maybe even the majority of them, daily updates just don't make sense--especially if fewer than 50 people a month are visiting the site. We asked Vanessa Fox, author of Marketing in the Age of Google, to tell us more.

Won't a lack of updates hurt my company's online exposure?
Not necessarily. But what you must do is list your business on the free search engine maps products and fill out your profile completely, so when customers do search for you online, they can find you. Go to Bing Places for Business, Google Places for Business and Yahoo Local online, then follow the directions. While you're at it, check your business listing on review sites such as Yelp and address any complaints immediately, because these profile pages often rank well in search engines for business names.

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