Entrepreneur Plus - Short White
For Subscribers

How Often Should I Update My Website? Despite what you may have heard, for many businesses, daily updates don't make sense.

By Mikal E. Belicove

This story appears in the March 2014 issue of Entrepreneur. Subscribe »

Q: How often should I update my website?

A: I take it your question is rooted in the buzz over how best to boost your search engine ranking. It's true that a steady stream of new posts and content can attract links from other websites and boost your search engine optimization, but let's be honest: For many businesses, maybe even the majority of them, daily updates just don't make sense--especially if fewer than 50 people a month are visiting the site. We asked Vanessa Fox, author of Marketing in the Age of Google, to tell us more.

This is a subscriber-only article. Join Entrepreneur+ today for access

Editor's Pick

Related Topics

Business News

Katy Perry Is Fighting the Founder of 1-800-Flowers for a $15 Million California Mansion He Doesn't Want to Sell Her

The eight-bedroom, 11-bathroom estate sits on nearly nine acres in the Santa Ynez foothills in Montecito.

Business News

Heinz Announces New Condiment Mixture Inspired By Taylor Swift Dipping Sauce Meme

The multi-Grammy winner was spotted eating a chicken tender with ketchup and "seemingly ranch" while watching Travis Kelce at the Chiefs' game last weekend.

Growing a Business

Want to Sound Smarter? This Stanford Professor's Simple 3-Point Technique Will Help

With a little structure, you can impress audiences with your ad-libbing all day.