How Shopatrend Used Instagram to Attract New Customers
The online clothing boutique leveraged their keen visual sense to market their company at little cost with Instagram.
Opinions expressed by Entrepreneur contributors are their own.
"It is an extremely powerful marketing tool," Jennifer Acosta says. "What makes Instagram so valuable is that it provides immediate feedback about what people like and what they don't."
Los Angeles-based Shopatrend has more than 20,000 followers on Instagram, with about 1,000 new followers signing on to see the company's snaps each week. Subscribers view a steady stream of images on their smartphones or at Followgram, a web-based Instagram photo viewer. "It creates a unique relationship with our customers," Acosta says.
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