Samuel Greengard

West Linn, Ore.-based Samuel Greengard covers business and technology for publications including Wired, American Way and Discover. He is a former president of the American Society of Journalists and Authors.

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How Shopatrend Used Instagram to Attract New Customers

The online clothing boutique leveraged their keen visual sense to market their company at little cost with Instagram.


How Chobani Yogurt Used Social Media to Boost Sales

The company has nearly $1 billion in annual revenue thanks to a combination of social media and real world engagement.

Starting a Business

How Community Building Helped Photojojo Find Success

The online forum and store is devoted to do-it-yourself photography tools and techniques, but the main goal is creating long-term relationships.

Social Media

This Tea Company Steeps Its Business in Social Media

Adagio Teas integrates customer feedback into its product development as well as other aspects of its business.

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