West Linn, Ore.-based Samuel Greengard covers business and technology for publications including Wired, American Way and Discover. He is a former president of the American Society of Journalists and Authors.
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The online clothing boutique leveraged their keen visual sense to market their company at little cost with Instagram.
The company has nearly $1 billion in annual revenue thanks to a combination of social media and real world engagement.
The online forum and store is devoted to do-it-yourself photography tools and techniques, but the main goal is creating long-term relationships.
Adagio Teas integrates customer feedback into its product development as well as other aspects of its business.