For Subscribers

How the Founder of Zola Grew Her Bottom Line by Giving Away Free Products

To grow its business, the CEO of the wedding-registry website added new services -- and gave them away for free.

By Kate Rockwood

Courtesy of Zola

Opinions expressed by Entrepreneur contributors are their own.

Since its launch in 2013, Zola has had one way to make money: wedding registries. The company makes registries easier
and more efficient -- for example, offering the ability to curate them from dozens of brands, to delay shipping gifts until after the nuptials and to allow guests to pool funds into group gifts or honeymoon experiences. This has attracted hundreds of thousands of lovebirds to the site. Zola takes a 40 percent cut, on average, of gifts purchased directly from its marketplace and a smaller slice of items purchased through affiliates.

Related: How to Start Thinking Big

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