This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

How to Add Personality to Your Loyalty Program Belly's loyalty program offers fun ways to interact with customers and helps build new clientele.

By Dan O'Shea

Opinions expressed by Entrepreneur contributors are their own.

Regardless of what a small business sells--sandwiches, car washes, dog food--its customer-loyalty strategy usually consists of some variation of "Buy 10, get one free." But after that free coffee or frozen yogurt, what's next?

At FoBoGro (short for Foggy Bottom Grocery) in Washington, D.C., what's next is a ring toss for the opportunity to win a discounted bottle of wine, a spin with one of the founders in his Porsche or a 30-second shopping spree.

"The best rewards are experiential," co-founder and COO Devlin Keating says."It's a fun way to interact with customers, and it helps build new clientele."

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In