How to Build a Winning Brand Create your image, get known and give your customers what they want. Just leave the ego at home.
By Craig Reiss •
Opinions expressed by Entrepreneur contributors are their own.
Of all the startup brands, Starbucks still represents the gold standard.
Starbucks made the mundane act of buying a cup of coffee into an experience. It did so by creating a memorable brand: a unique name and a memorable logo that made coffee not just coffee, but a welcoming, comfortable place to go and be seen.
The Starbucks brand created a culture. Here's a look at how yours can do the same.