Craig Reiss

Craig Reiss is the former editor-in-chief of

Adweek

,

Brandweek

and

Mediaweek

. He also was chief creative officer for Primedia, where he oversaw positioning for 150 media brands. Reiss is now principal of CIA: Customers Into Advocates, a Connecticut-based customer research firm.

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Latest

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How to Build a Winning Brand

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