Craig Reiss

Craig Reiss is the former editor-in-chief of

Adweek

,

Brandweek

and

Mediaweek

. He also was chief creative officer for Primedia, where he oversaw positioning for 150 media brands. Reiss is now principal of CIA: Customers Into Advocates, a Connecticut-based customer research firm.

How to Build a Winning Brand
Make More Happen

How to Build a Winning Brand

Create your image, get known and give your customers what they want. Just leave the ego at home.
Selling the Great Outdoors--Online
Make More Happen

Selling the Great Outdoors--Online

John Laramie and his cohorts at ADstruc are taking the multibillion-dollar industry of outdoor advertising where, inexplicably, it's never gone before: to the Web.
Why You Need to Know TED
Growth Strategies

Why You Need to Know TED

A first-person account of the world-renowned conference--and how it will change your business and perspective forever
Five Lessons from the Old Spice Man
Make More Happen

Five Lessons from the Old Spice Man

A look inside the successful new media campaign from an old-school brand
Starting a Business

In Failure, 6 Valuable Lessons

Over the course of one year, Craig Reiss went from thinking about a $1 billion valuation to closing his doors for good. He offers his story to save others the emotional devastation.
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.