Craig Reiss

Craig Reiss is the former editor-in-chief of

Adweek

,

Brandweek

and

Mediaweek

. He also was chief creative officer for Primedia, where he oversaw positioning for 150 media brands. Reiss is now principal of CIA: Customers Into Advocates, a Connecticut-based customer research firm.

Latest

Marketing

How to Build a Winning Brand

Create your image, get known and give your customers what they want. Just leave the ego at home.

Starting a Business

Selling the Great Outdoors--Online

John Laramie and his cohorts at ADstruc are taking the multibillion-dollar industry of outdoor advertising where, inexplicably, it's never gone before: to the Web.

Growing a Business

Why You Need to Know TED

A first-person account of the world-renowned conference--and how it will change your business and perspective forever

Marketing

Five Lessons from the Old Spice Man

A look inside the successful new media campaign from an old-school brand

Leadership

In Failure, 6 Valuable Lessons

Over the course of one year, Craig Reiss went from thinking about a $1 billion valuation to closing his doors for good. He offers his story to save others the emotional devastation.

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