Craig Reiss is the former editor-in-chief ofAdweek
. He also was chief creative officer for Primedia, where he oversaw positioning for 150 media brands. Reiss is now principal of CIA: Customers Into Advocates, a Connecticut-based customer research firm.
Create your image, get known and give your customers what they want. Just leave the ego at home.
John Laramie and his cohorts at ADstruc are taking the multibillion-dollar industry of outdoor advertising where, inexplicably, it's never gone before: to the Web.
A first-person account of the world-renowned conference--and how it will change your business and perspective forever
A look inside the successful new media campaign from an old-school brand
Over the course of one year, Craig Reiss went from thinking about a $1 billion valuation to closing his doors for good. He offers his story to save others the emotional devastation.