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How to Create Online Videos That Can Lead to More Sales Most customers want to see a product in use before they buy it. Posting demos on your web site can generate more traffic -- and conversions.

By Brian Quinton

Opinions expressed by Entrepreneur contributors are their own.

So have you seen the new Jennifer Aniston "sex tape?"

Before you go rushing off to YouTube, note the quote marks, please. The video--a nearly three-minute promotion for Glacéau smartwater featuring the former Friends star and gossip-mag mainstay--has officially gone viral, hitting 8.8 million views as of early April. And it's done so by trading on all the clichés of viral video: lip-synching preteens, cuddly puppies, CG babies doing inappropriately dirty dances, the goofy "Double Rainbow" guy, the ever-popular groin shot and yes: tagging the video itself as "Jennifer Aniston "sex tape.'" (Seriously, don't look for it under that name.)

Video Vitals
49: Percentage of respondents who watch online video daily

7: Average hours spent per week watching online video

58: Percentage of respondents who do other things during TV ads

26: Percentage of respondents who do other things during online ads

Source: Online Video and Television Viewing Attitudes and Behaviors, Frank N. Magid

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