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So have you seen the new Jennifer Aniston "sex tape?"

Before you go rushing off to YouTube, note the quote marks, please. The video--a nearly three-minute promotion for Glacéau smartwater featuring the former Friends star and gossip-mag mainstay--has officially gone viral, hitting 8.8 million views as of early April. And it's done so by trading on all the clichés of viral video: lip-synching preteens, cuddly puppies, CG babies doing inappropriately dirty dances, the goofy "Double Rainbow" guy, the ever-popular groin shot and yes: tagging the video itself as "Jennifer Aniston "sex tape.'" (Seriously, don't look for it under that name.)