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How to Start a Newsletter on Substack for Your Small Business If you've been thinking about setting up a Substack newsletter as a part of your content marketing strategy, here's how to get started and grow your following.

By John Boitnott Edited by Jessica Thomas

Opinions expressed by Entrepreneur contributors are their own.

By now you've undoubtedly run across a few Substack newsletters. More than simply a publishing site, Substack allows you to set up paid subscription options and collect credit and debit card payments through its partnership with Stripe.

Most Substack-centered how-to articles focus on its utility for writers and other creators. It might not be immediately apparent what a small business or startup can do with a Substack newsletter.

Yet it's definitely something to consider, particularly if you're intrigued by the promise of content marketing but aren't sure you want to go to the trouble of setting up a blog to host your content — or if you simply want to build a new channel based on inbound marketing techniques. You can use this tactic on your own or in conjunction with others for collaborative marketing.

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